Northeastern Illinois University
B.S. in Marketing
Chicago, USA
BSc
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
USD 22,726 / per year
STUDY FORMAT
On-Campus
Key Summary
About: The B.S. in Marketing focuses on equipping students with essential marketing skills and knowledge needed in today's dynamic business environment.
The program covers various aspects of marketing, including consumer behavior, market research, digital marketing, and strategic marketing.
Students gain practical experience through projects, case studies, and real-world applications, preparing them for the competitive marketplace.
Career Outcomes: Graduates can pursue a variety of career paths in fields such as digital marketing, advertising, brand management, sales, and market research analysis.
With solid training, professionals can work as marketing managers, social media strategists, and customer experience specialists, contributing to successful marketing campaigns.
The B.S. in Marketing is designed to develop a thorough understanding of how to find what customers or potential customers think, how to get products across and appealing to potential customers, and how to close a deal when products and customers meet. The curriculum provides a foundation of marketing theory and practice in all types of business and organization. Modern developments in technology (e.g., social media, digital media, and internet) are emphasized in the Marketing curriculum.
Program Benefits
The B.S. in Marketing program demonstrates quality through AACSB accreditation, which represents the highest standard of achievement for business schools worldwide. Students attain a well-rounded education and skill set that can be applied to many leading industries.
Minors
- Entrepreneurship
- Human Resource Management
- International Business
- Management
- Marketing
- Pre-M.B.A.
Career Opportunities
The B.S. in Marketing prepares you for careers such as:
- Retail Manager
- Distribution Planner
- Advertising/Sales Specialist
- Product/Brand Manager
- Digital and Social Media Marketing Specialist
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