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National College of Ireland MSc in Marketing
National College of Ireland

MSc in Marketing

0 Years

English

Full time, Part time

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On-Campus

Key Summary

    About: The MSc in Marketing focuses on developing strategic insight and creativity in marketing practices. It covers key areas such as consumer behavior, digital marketing, and brand management. The program is designed to equip students with practical skills and theoretical knowledge necessary for successful marketing careers.
    Career Outcomes: Graduates can pursue various roles like Marketing Manager, Brand Strategist, or Digital Marketing Specialist. There's also potential for careers in Market Research, Advertising, and Public Relations. The skills acquired can apply across diverse industries, providing a solid foundation for advancing in the marketing field.

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Introduction

The MSc in Marketing has been specifically designed with the needs of current and future marketing professionals and managers in mind. The course will equip you with a comprehensive understanding of key foundations of the marketing discipline as well as provide you with a detailed understanding of the marketplace. In addition, you will learn how to apply the latest marketing theory and practice in an increasingly complex trading environment.

The course will cover core marketing disciplines such as integrated communications, consumer behaviour, strategic marketing management and international marketing. You will be afforded an opportunity to specialise in particular marketing themes which include brand management, entrepreneurship and digital marketing.

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