
MSc in Marketing
DURATION
0 Years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
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EARLIEST START DATE
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STUDY FORMAT
On-Campus
Key Summary
Scholarships
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Introduction
The MSc in Marketing has been specifically designed with the needs of current and future marketing professionals and managers in mind. The course will equip you with a comprehensive understanding of key foundations of the marketing discipline as well as provide you with a detailed understanding of the marketplace. In addition, you will learn how to apply the latest marketing theory and practice in an increasingly complex trading environment.
The course will cover core marketing disciplines such as integrated communications, consumer behaviour, strategic marketing management and international marketing. You will be afforded an opportunity to specialise in particular marketing themes which include brand management, entrepreneurship and digital marketing.