National Taiwan Sport University
Master of Sport Promotion

250, Taiwan

DEGREE TYPE

Master degree

DURATION

LANGUAGES

English, Chinese

PACE

APPLICATION DEADLINE

EARLIEST START DATE

Sep 2025

STUDY FORMAT

Key Summary

About: The Master of Sport Promotion focuses on enhancing skills in sport marketing, communication, and event management. This one-year program equips students with the tools to promote sports effectively through various channels, addressing the evolving landscape of sports promotion and fan engagement.

Career Outcomes: Graduates may pursue careers in sport marketing, communications, public relations, and event management. Potential job roles include sports marketing manager, event coordinator, and communication strategist within sports organizations and agencies.

This teaching unit was established in 1988 and its original name was Department of Physical Education (a two-year program) aimed for continuing the professional education in graduates of junior physical education (PE) college, nurturing higher PE professionals, and promoting national PE development.

For the trend of international development of sport promotion education and the needs of integrating sports and leisure activities, this unit was renamed as the Department of Sport Promotion(DSP, a four-year program) in 1999 by Ministry of Education (MOE) aimed for incubating manpower for instruction and promotion in sport games, children PE, and sports and leisure activities.

To match up the returnee policy of MOE, a Two-Year Advanced Program for on-the-job students was commenced in 2000. For the international trend of sports for all, a Mater Program was added in 2004 and another Master Program for on-the-job students was originated in 2007.

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