Muscat, Oman
DURATION
4 Years
LANGUAGES
English
PACE
Full time
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EARLIEST START DATE
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STUDY FORMAT
On-Campus
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Key Summary
Scholarships
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Introduction
The BSc Business and Management program The Business and Management degree program would equip students with a broad knowledge and appreciation of issues faced in the world of business. It aims to equip students to become competent, solution-oriented, and effective communicators as business and management practitioners. They will gain the analytical, technical, and interpersonal skills required to understand, analyze and address the challenges faced by today’s companies.
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Admissions
Curriculum
Year 1
- Principles of Management
- Introduction to Organisational Behaviour
- Introduction to Accounting
- Financial Management
- Foundations of Business Analytics
- Marketing Principles
- Introduction to Business Economics
- Law for Business
Year 2
- Marketing Communications
- Principles of Operations Management
- Human Resources Management
- Consumer Behaviour
- Research Methods
- Management Accounting
- Contemporary issues in Business and Management
- Strategic Management
Year 3
- Professional Placement Year
Year 4
- Management Information Systems
- Entrepreneurial Management
- Business Ethics
- Final year Project
- Project Management
- Leadership (elective)
- International Marketing (elective)
- Social Media Marketing (elective)
Program Outcome
Objectives
The program is designed to create a well-rounded graduate who possesses a combination of technical accounting, employability, and academic skills and who appreciates the importance of the social, political, and organizational context in which accounting exists
Aiming to offer students the opportunity to gain a strong foundation across the main areas of business and management. It also strongly stresses employability to ensure that graduates are equipped with the required skills for a competitive and dynamic job market. A compulsory placement year ensures students further develop their personal and business skills. The program covers core areas of strategy, accounting, marketing, and organizational behavior. The program also aims to enhance students’ project management and research inquiry skills by gathering and analyzing data pertaining to a research problem/business challenges related to the field of study.