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Murdoch University Dubai Bachelor of Communication in Strategic Communication
Murdoch University Dubai

Bachelor of Communication in Strategic Communication

3 Years

English

Full time

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On-Campus

Key Summary

    About: The Bachelor of Communication in Strategic Communication covers key aspects of communication strategies and their practical application in various fields. This program prepares students to effectively convey messages, manage public relations, and develop marketing campaigns with a focus on strategic thinking.
    Career Outcomes: Graduates can pursue careers in areas such as public relations, marketing, corporate communications, advertising, and social media management. They may work as communication specialists, brand managers, or public affairs officers in diverse industries.

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Introduction

In this course, you’ll work with real clients on real campaigns as you build a wide range of skills for professional communication in the digital age. You’ll create and produce content, manage social media and develop public relations and communications strategies.

You’ll develop digital and traditional communication skills and learn to apply them in a range of contexts, from web communication to creative production and even news media.

By your final year, you will bring together everything you have learned throughout your degree and work with a real client, applying your skills in strategy development, client management, program research, planning design, and evaluation.

Tuition Fee:

AED 172,200 (VAT Inclusive)

Duration:

3 Years with the option to fast-track (6 Trimesters)

Qualification:

Bachelor of Communication

Recommended double major

  • Journalism

Professional recognition

This course has been designed in accordance with requirements for accreditation by the Public Relations Institute of Australia (PRIA). It has been designed in consultation with industry to meet the evolving needs of the digital communication landscape.

Career opportunities

  • Social Media Manager or Media Advisor
  • Public Relations Officer or Manager
  • Strategic Communication Manager
  • Sponsorship and Fundraising Coordinator

About the School

Questions

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