M.A. Public Relations and Digital Marketing
- Berlin, Germany
- Cologne, Germany
MA
DURATION
24 months
LANGUAGES
English, German
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
EUR 850 / per month
STUDY FORMAT
On-Campus
Key Summary
The 2-year consecutive Master’s program in M.A. Public Relations and Digital Marketing enables me to work professionally in a broad range of new communication fields, which emerge through the digital transformation process of our society and culture. The dynamic progress of media technology has led to a fundamental change in the knowledge and skills which is necessary to compete especially in communication- and media-oriented job markets and professional environments.
New areas of interplay between public relations, corporate communication, and marketing arise, whose professions often don’t have any names yet: social media editor, influencer, YouTuber, Instagrammer, etc. The study program prepares you exactly for these vocations of the future, with a special focus on application-oriented research and professional usage of digital communication techniques in so-called social media, embedded into integrated marketing and corporate communication strategies.
| Type | Full-time: 4 semesters (24 months) |
|---|---|
| Degree | Master of Arts (M.A.) |
| Location | Berlin and Cologne |
| Language | German (Campus Cologne: M.A. Public Relations und Digitales Marketing), English (Campus Berlin) (Written work can be submitted in either language of choice) |
| Tuition fees | Full-time: 850,- € monthly |
| Start | Winter term (October) |
Modules
General Modules: Optional subjects e.g. Media Law, Media Asset Management, Media Production, Intercultural Management, Media Psychology
Specific Modules e.g.: Methodology subjects (e.g. Market Research, Consumer Behavior, Decision Making and Behavioral Finance), subjects on Public Relations (e.g. PR Theories & Models, Strategic Communication, PR Labs about guerilla campaigning and viral communication), subjects on Digital Marketing (e.g. Online Marketing Communication, Classical Marketing Communication)
Learning outcomes
A high level of proficiency in communication and promotion via new and classical PR and marketing channels
M.A. Public Relations and Digital Marketing.
Ideal candidates
Applicants: Graduates in communication, media, or marketing study programs.
Ideal Candidates
Applicants: Graduates in communication, media, or marketing study programs
Target Jobs: PR or marketing strategist in communication agencies, officer in or head of communication division of companies.