DURATION
4 up to 6 Semesters
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest startdate
TUITION FEES
EUR 850 / per month
STUDY FORMAT
On-Campus
Key Summary
Introduction
The Media University master program M.A. International Marketing and Media Management conveys analytical, producing, and consultancy-oriented competencies, which are needed urgently in our service and knowledge-based economic system, spurred by accelerating digital transformations and growing transnational interconnections. All master programs at Media University offer interdisciplinary mandatory elective modules as a general foundation. Subject-specific modules to deepen and develop your career skills will be built upon these.
Admissions
Curriculum
The interdisciplinary foundation is made up of modules in legal, technological, and psychological subject areas. These modules convey essential competencies for the professionalization of your work with the media. In the subject-specific modules, the master program M.A. International Marketing and Media Management conveys Marketing and Management Basics and then further focuses on Media Management as well as Marketing and Media Intelligence subjects. The program is taught in English at Media University Berlin and taught in German at Media University Cologne and Media University Frankfurt.
Gallery
Program Outcome
Learning outcomes
Ability to analyze and solve issues related to market and campaign analysis, industrial, organizational, and other business-related processes from a business management standpoint, within a research or practitioner/consultancy context Master of Arts (M.A.).
Ideal Students
Ideal candidates
Applicants: Graduates of general or specialized management and communication studies programs
Target Jobs: Media consultant, strategy consultant, marketing manager, media analyst, business analyst, market researcher, business development manager.
Career Opportunities
Applicants: Graduates of general or specialized management and communication studies programs.
Target Jobs: Media consultant, strategy consultant, marketing manager, media analyst, business analyst, market researcher, business development manager.