BBA in Tourism and Hospitality Management

Why should you choose Tourism and Hospitality Management?

This BBA program is the perfect choice for high-school graduates who are looking to gain valuable insight into a long-standing industry with traditional values. The industry has seen a profound impact on business operations following the rapid advancement in technologies and the emergence of new business models. The advantage of this 3-year program is that at Modul University we focus on a career-oriented and industry-focused approach. The program allows you to gain professional experience through an internship, leading to high employability rates after graduation.

360 Industry Education and Experience

In your first year of studies, you will learn the fundamental concepts of modern business practices, such as finance, accounting, administration, communication, and a comprehensive understanding of external and internal economic structures in which the business operates. In your second year, our expert professors will take you deeper into understanding the hospitality and tourism industries through analysis, calculating performance ratios, identifying ways for improvements and discussing the outlook for the industry before then embarking on a supervised practical internship, providing first-hand work experience.

Your Specializations

To conclude this program, we offer you the opportunity to specialize in either:

• Hotel Management
• Tourism & Event Management

The 3-year Bachelor of Business Administration in Tourism and Hospitality Management covers general business administration and managerial knowledge including human resources, marketing, finance, business informatics, economics, and financial management, law and communication, and hospitality management, as well as specialization courses specifically focused on either hotel operations and management or tourism and event management.

Semester 1

• Marketing & Consumer Behavior
• Accounting & Management Control I
• Math & Statistics I
• Critical Thinking & Problem Solving
• Advanced Business Communication
• Sustainability Literacy for Business

Semester 2

• Organizational Behavior & Corporate Social Responsibilities
• Accounting & Management Control II
• Math & Statistics II
• Microeconomics
• Academic Writing
• Principles of Business Law

Semester 3

• HR Management & Management Development
• Financial Management & Investment Planning
• Macroeconomics
• New Media & e-Business Applications
• Tourism & Hospitality Business Analysis
• Internship Preparatory Course

Semester 4

• Internship 5-6 months (900h)

Semester 5

• Bachelor Thesis Tutorial
• Service Operations Management
• Latest trends in Tourism, Hospitality & Events
• Marketing Research and Empirical Project
• Specialization Courses x 3

Semester 6

• Entrepreneurship, Innovation & Business Planning
• Specialization Courses x3
• Bachelor Thesis
  
  

Specialization Courses

• Tourism and Event Mangagement
• Hotel Management

Career opportunities for graduates of the Bachelor of Business Administration in Tourism and Hospitality Management:

• Tourism and hospitality consultant, project manager, event and service co-ordinator
• Resort operator, guest experience manager, communications specialist, tourism marketing manager

Industry sectors:

• Hotel and real estate development, travel and tour management, event planning
• Hotel management operations, food and beverage management, spa and wellness management