BACHELOR’S DEGREE PROGRAMS IN MARKETING
Sofia, Bulgaria
Bachelor's degree
DURATION
LANGUAGES
English, Russian, Bulgarian
PACE
APPLICATION DEADLINE
EARLIEST START DATE
Oct 2025
STUDY FORMAT
Key Summary
About : The Bachelor’s Degree Programs in Marketing provide students with foundational knowledge and skills in marketing principles, consumer behavior, and market research. The curriculum includes coursework in digital marketing, advertising strategies, and brand management, preparing students for dynamic roles in the marketing industry.
Career Outcomes : Graduates can pursue careers as marketing managers, brand strategists, or advertising professionals. They can also work in digital marketing, sales, and market research, contributing valuable insights to various organizations.
A major in “Marketing” is offered as Full- time, Part-time or Alternative Part-time Programs. The curriculum includes 66 courses. Students sit for either written or both written and oral examination. Out of the 66 courses, 36 are compulsory, 28 are elective and 4 - optional.
The main objective of the Marketing Program is to build knowledge and skills in all aspects of marketing as a complex market policy: tools, techniques, planning, and strategies, research, analysis and marketing communications.
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