Maastricht School of Management
Global Business Dynamics MBA Specialization Summer CourseMaastricht, Netherlands
DURATION
2 weeks
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Jun 2025
TUITION FEES
EUR 3,995
STUDY FORMAT
On-Campus
Key Summary
Introduction
Global Business Dynamics - Expertise Track
The MBA expertise track (specialisation) in Global Business Dynamics offers a comprehensive exploration of the complexities and strategies involved in international business operations. The track is designed to equip students with the essential knowledge and skills to navigate and succeed in the global marketplace, covering key aspects of international business, strategic alliances, and the intricacies of international trade, marketing, and services management.
The MBA expertise track (specialisation) in Global Business Dynamics offers courses on
- International Business and Strategic Alliances
- International Services Trade, Marketing and Services Management
Admissions
Curriculum
International Business and Strategic Alliances
This course focuses on the fundamentals of conducting business across international borders. You will learn about the various factors that influence international business decisions, including:
- economic
- political
- cultural
- legal environments
It delves into strategic alliances, joint ventures, and partnerships, examining how companies can leverage these alliances to gain competitive advantages and achieve their business objectives on a global scale. Key topics covered include:
- international market entry strategies
- cross-cultural management and negotiation
- risk management in international business
- legal and regulatory issues in global business
- case studies of successful strategic alliances
International Services Trade, Marketing and Services Management
This course addresses the unique challenges and opportunities associated with international trade in services. You will explore the dynamics of marketing and managing services in a global context, including the development and implementation of strategies for service delivery and customer relationship management. The course covers a range of essential topics for understanding the global services market, such as:
- nature and characteristics of services in international trade
- global marketing strategies for services
- service quality management and customer satisfaction
- managing international service operations
- case studies of successful service companies in the global market