Maastricht School of Management
Certificate in AI for Executives
- Maastricht, Netherlands
- Online Netherlands
Certificate
DURATION
LANGUAGES
English
PACE
Part time
APPLICATION DEADLINE
23 Feb 2026*
EARLIEST START DATE
02 Mar 2026
TUITION FEES
EUR 2,199
STUDY FORMAT
Distance Learning
* Early bird deadline: 29 December 2025
Key Summary
Artificial Intelligence (AI) is rapidly transforming the business landscape, making it imperative for leaders to harness its potential for strategic advantage. The "AI for Leaders: Harnessing AI for Strategic Advantage" is a 5-week online programme designed to equip executives, managers, and business leaders with the tools and knowledge needed to lead AI-driven transformations within their organisations.
This online programme offers a flexible, engaging, and comprehensive learning experience that balances theoretical understanding with practical application. Through a combination of live sessions, peer interaction, and action-oriented exercises, you will learn how to integrate AI into your business strategy, drive innovation, and lead your organisation into the future.
Accreditation
Maastricht School of Management (MSM) is part of the Maastricht University School of Business and Economics (SBE). SBE has been awarded three prestigious accreditations, AACSB, EQUIS and AMBA, resulting in what is known as the Triple Crown accreditation. Only 1% of business schools worldwide can boast this honour, many of which are SBE partner institutes.
This programme is ideal for:
- Business leaders, executives, and managers who want to stay informed about AI advancements and trends.
- Those looking to leverage AI to drive innovation and efficiency in their organisations.
- Leaders seeking to develop strategic frameworks for AI implementation and enhance their leadership skills in managing AI-driven transformations.
Scholarship opportunities can be combined up to 50% of the full tuition fee.
Corporate Discount
- 15% for 2 participants coming from the same organization within 1 academic year
- 25% for 3 participants coming from the same organization within 1 academic year
- 40% for 4 - 6 participants coming from the same organization within 1 academic year
- For > 6 participants we will offer a tailor-made programme
Alumni Lifelong Learning
15% discount for Maastricht School of Management registered Alumni
Dean's Development Fund
For the Dean's Development Fund, please contact us for the actual price of the programme. The Dean's Development Fund is based on country of residence.
Course objectives
- AI Fundamentals: Develop a robust understanding of AI technologies, including machine learning, neural networks, and generative AI, and how they can be applied in business.
- Practical AI Frameworks: Learn how to create AI-driven strategies that align with your organizational goals and foster innovation.
- Practical Application: Engage in hands-on exercises and real-world case studies to apply AI concepts directly to your business.
- AI application across the enterprise value chain: customer experience, operational excellence and business enabling functions (finance, IT, HR)
- Capstone – design the AI journey for your organization from strategy and capabilities to execution
Programme structure
The 6-week online course is designed to provide a balanced and flexible learning experience through a variety of formats and activities:
- Week 1: AI Fundamentals
- Week 2: AI Applications across Enterprise Value Chain: Customer Experience
- Week 3: AI Applications across Enterprise Value Chain: Operational Excellence, Enabling Functions (HR, IT, Finance)
- Week 4: Business Transformation: AI Strategy
- Week 5: Business Transformation: AI Capabilities Development
- Week 6: Responsible AI – Organisation & Society
Teaching methods
To ensure a comprehensive and engaging learning journey, the program is structured around the following key elements:
- Weekly Live Sessions with programme leaders
Participate in interactive live sessions led by AI experts and industry leaders, offering opportunities for direct engagement and real-time feedback. - Dedicated programme support team
Benefit from ongoing support throughout the programme, with a dedicated team available to assist you with any questions or challenges.
Receive structured feedback and evaluation on your assignments and projects, ensuring you meet the learning objectives and apply AI concepts effectively. - Peer Learning & Feedback
Engage in collaborative learning experiences with your peers, sharing insights, feedback, and perspectives to enhance your understanding. - Capstone Project
Complete a capstone project where you will design an AI strategy for your organization. Pass over 80% to obtain certificate
What You Will Learn
- Comprehensive AI Training: Dive deep into the fundamentals and advanced concepts of artificial intelligence
- Strategic Frameworks: Learn how to integrate AI into your business strategy to foster innovation and efficiency
- Expert Insights: Gain knowledge from leading AI experts and industry pioneers
- Real-World Applications: Explore case studies and practical applications of AI in various industries
- AI and Design Thinking for Innovation: Applied learning on Design Thinking methodology to boost your new product and service innovation.
Teaching methods
To ensure a comprehensive and engaging learning journey, the program is structured around the following key elements:
- Weekly Live Sessions with programme leaders
Participate in interactive live sessions led by AI experts and industry leaders, offering opportunities for direct engagement and real-time feedback. - Dedicated programme support team
Benefit from ongoing support throughout the programme, with a dedicated team available to assist you with any questions or challenges.
Receive structured feedback and evaluation on your assignments and projects, ensuring you meet the learning objectives and apply AI concepts effectively. - Peer Learning & Feedback
Engage in collaborative learning experiences with your peers, sharing insights, feedback, and perspectives to enhance your understanding. - Capstone Project
Complete a capstone project where you will design an AI strategy for your organization. Pass over 80% to obtain certificate