Bachelors in Marketing Management
Bethlehem, USA
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Aug 2024
TUITION FEES
USD 50,069 / per year *
STUDY FORMAT
On-Campus
* 2022-23 full-time comprehensive fee per year
Key Summary
Introduction
Marketing Management studies market forces and organizational capabilities to evaluate and manage marketing activities. Students will learn to analyze the market environment through accepted approaches and procedures that results in enhanced decision-making for marketing professionals. Marketing management studies and applies market analysis, market segmentation, positioning, differentiation and the marketing mix in the development of marketing strategies and integrated marketing plans that achieve organizational goals.
4+1 Program
The 4+1 program provides our undergraduate students the opportunity to earn two degrees in one stop. Couple your undergraduate degree with any one of our four business master’s degrees. How? You’ll begin taking graduate-level courses in your senior year to help you transition into a full, final year of graduate studies.
Internships
An internship is an opportunity to apply theory to practice. It’s a chance to gain perspective on what you learned in the classroom, self reflect, and 'try it out' before graduation. Moravian students have interned at all of the Big 4 accounting firms as well as other national and regional organizations including Independence Blue Cross and Disney World. Moravian students have also interned at amazing Lehigh Valley-based companies including Air Products, B Braun Medical, Boys and Girls Club of Bethlehem, Crayola, and many more. Moravian University is well connected in the community and ongoing business partnerships continue to expand internship opportunities.
Admissions
Curriculum
For students who entered Moravian University before fall 2022, please see your advisor for major curriculum requirements.
Marketing Management Major
Business Core - 8 Units
- ACCT 157: Financial Accounting
- ECON 152: Principles of Economics
- Prerequisites: second semester freshman standing; ALEKS score of 40 -OR- MATH 108/191 with a C- or better
- Minimum grade: C- or better
- ECON 156: Economic and Business Statistics -OR- MATH 107: Elementary Statistics
- Minimum grade: C- or better
- FIN 231: Managerial Finance
- Prerequisites: ACCT 157, ECON 152, ECON 156 -OR- MATH 107
- ECON 225: Intermediate Microeconomics
- Prerequisites: ECON 152, ECON 156, -OR- MATH 107 and MATH 108/191
- BUS 155: Business and Society
- Prerequisites: Freshman or sophomore standing
- MATH 108/191: Functions and Derivatives
- Prerequisites: ALEKS score of 40
- Minimum grade: C- or better
- BUS 252: Using Data in Business Decision Making
- Prerequisites: MATH 108/191, BUS 155, ECON 156 -OR- MATH 107
Marketing Management Major - 7 units
- MKTG 227: Consumer Behavior
- Recommended: MKTG 251
- MKTG 228: Telling & Selling Your Brand
- Prerequisites: Sophomore standing
- MKTG 251: Marketing Management
- Prerequisites: ECON 152
- MKTG 270: Digital Marketing
- Prerequisites: BUS 155, MKTG 251
- MKTG 311: Marketing Research (WI)
- Prerequisites: ECON 156, MKTG 251
- MKTG 375: Marketing Strategy
- Prerequisites: MKTG 251, MKTG 311
- MKTG 370: New Product Innovation
- Prerequisites: MKTG 251
Scholarships and Funding
Moravian University offers up to $25,000 USD in undergraduate scholarships for international students per year.
Program Tuition Fee
Career Opportunities
The marketing management major provides an excellent background for careers in consumer products, B2B, nonprofit and entrepreneurial organizations. It also gives students a solid foundation to pursue an MBA or graduate studies. Students can pursue careers in brand management, sales, advertising, social media marketing, market research, and consulting. They are also well prepared to become entrepreneurs.
English Language Requirements
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