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Moravian University Bachelors in Marketing Analytics

Moravian University

Bachelors in Marketing Analytics

Bethlehem, USA

4 years

English

Full time

Request application deadline

Aug 2025

USD 50,500 / per year *

On-Campus

* 2022-23 full-time comprehensive fee per year

Key Summary

    About : The Bachelors in Marketing Analytics focuses on equipping students with skills in data analysis, consumer behavior, and digital marketing strategies. The curriculum covers essential topics like statistical methods, marketing research, and analytical tools to derive insights from data. This program typically spans four years, incorporating hands-on projects and internships for practical experience.
    Career Outcomes : Graduates can pursue various roles in the marketing sector, including marketing analyst, data strategist, or digital marketing specialist. There's also the potential to work in areas like market research, brand management, and customer insights. This degree opens paths to influence marketing decisions based on analytical findings.

Introduction

Marketing Analytics studies data to evaluate marketing activities. Students will learn to analyze data through accepted approaches and procedures that results in enhanced decision-making for marketing professionals. Marketing analytics studies patterns in economic and consumer data that can be used to improve an organization’s marketing strategy. This major will provide a good foundation for the Master of Science in Data Analytics program at Moravian.

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