Montreat College

Bachelor of Arts in Public Relations and Digital Media

The field of study that focuses on the use of technology and digital media to create and maintain a positive image for an organization or individual. It involves the study of public relations, digital media, marketing, and communication, and their practical application in various settings.

The curriculum for a Public Relations and Digital Media degree typically includes courses in public relations, digital media, marketing, communication, and journalism. Students may also have the opportunity to take courses in specialized areas such as social media marketing, search engine optimization, or media ethics. In addition to coursework, students in a Public Relations and Digital Media program may be required to participate in internships or other experiential learning opportunities to gain practical experience in the field.

They may also have the opportunity to participate in public relations or digital media clubs, or professional organizations on campus. Graduates of a Public Relations and Digital Media program may pursue careers in a variety of fields, including public relations, marketing, advertising, social media management, or digital media production. They may work in a variety of settings, including corporations, non-profit organizations, public relations firms, advertising agencies, or media production companies. Alternatively, they may choose to pursue advanced degrees in public relations, marketing, or communication.