Manchester Metropolitan University
MSc in Marketing
Manchester, United Kingdom
MSc
DURATION
2 years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
EUR 22,500 / per year
STUDY FORMAT
On-Campus
Key Summary
Marketing has changed with the arrival of the digital era. Today, any business can operate on an international scale via channels. With so much competition, connecting with customers has never been more important.
This industry-accredited master's offers you the chance to explore the latest thinking and techniques in this rapidly changing field.
You'll look at both traditional and digital marketing principles and strategies, as you develop an in-depth understanding of the marketing role in organisations of all shapes and sizes.
Theory into practice
Our staff are a mix of practising and research-active professionals. So they bring the real world of marketing into the classroom, ensuring your learning is always industry-relevant. You'll also build professional workplace skills through live projects.
Marketing in context
You’ll discuss marketing in the context of contemporary business issues whilst developing your knowledge of international branding and digital media.
Whether you’re already working in marketing or you’re looking to move into the sector, it’s an opportunity to develop the expertise you’ll need to succeed.
Features and Benefits
- Accredited by the Chartered Institute of Marketing (CIM) – this course is CIM accredited and allows you to work towards a CIM qualification.
- Rise programme – all students are eligible to take part in curricular activities with Rise. These might include volunteering, project work and certifications.
- Triple accredited – our Business School holds the globally recognised trio of accreditations from EQUIS, AACSB and AMBA, placing us among the best business schools in the world.
- Creative and digital hub – Manchester has one of the UK’s biggest creative and digital sectors. You’ll find inspiration everywhere, as well as plenty of employers when you graduate.
- Beyond the classroom – with our live client brief module and the chance to make an internship as part of your course, you can work with real clients on real projects, showcase your skills and add to your CV or portfolio.
- Grow your network – use our extensive industry links to develop your own professional network. Internships, live client projects and guest lectures all present networking opportunities.
- Learn from experts – our lecturers have years of industry experience. Their knowledge is supported by guest lectures from some of the industry’s leading figures.
- Digital focus – this course provides an introduction to digital marketing, to prepare you for today's marketing industry.
Course information
Marketing is vital for firms to connect with their customers in an increasingly competitive, and rapidly evolving, marketplace. Our MSc Marketing will give you the expertise necessary to thrive in this dynamic landscape.
Study with us and you’ll develop your critical thinking in key areas of marketing, both traditional and digital. There’s a practical focus too, putting you to work on a live client project.
Rise with Manchester Met
Rise is a programme available to all students at Manchester Met giving you the opportunity to earn practice credits on your degree through employment-enhancing activities. During your studies, you can collect points for the activities you engage in and if you engage in enough activity you could receive recognition on your degree transcript.
Year 1
You’ll study several core units, covering topics such as marketing in practice, strategy for digital and live client brief. From there you’ll complete your applied research proposal and project.
In addition to your core units, you’ll also study content strategy as an option unit. Whilst studying the unit is compulsory, the credit-weighting of the unit can be substituted for credits gained on the Rise programme in your final transcript.
Your assessments will be coursework-based and may include tasks such as writing reports, delivering presentations and creating posters.
Core Modules
- Marketing Masters Level Learning
- Marketing Communications
- Business-to-Business Marketing
- Live Client Brief
- Marketing Management
- Marketing Psychology
- Strategy for Digital
- Applied Research Proposal
- Applied Research Project
Option Module
- Content Strategy
Year 2
Only students who apply for the optional internship route will continue on to Year 2.
Option Module
- Internship Year
Career prospects
Our former graduates are working in many sectors, from advertising agencies to pharmaceutical companies, and financial and legal services to FMCG (fast-moving consumer goods), in roles including:
- Global Digital Marketing Specialist, BP
- Media Executive, MediaCom
- Managing Director, Run Creative Ltd
- Director of Client Services, Building Blocks (UK) Ltd
- Consultant to the CEO, Athensof Urban Transport Organisation
- Assistant Media Scheduler, BBC Radio 1/1Xtra, Radio 4 and Asian Network
Study
- Full-time 20% lectures, seminars or similar; 0% placement; 80% independent study
Assessment
- Full-time 100% coursework; 0% practical; 0% examination