Manchester Metropolitan University

BSc (Hons) Digital Business Analytics

As organisations seek competitive advantage through analytics, the BSc (Hons) Digital Business Analytics course equips you with the skills to extract, interpret and communicate actionable insights.

This programme is ideal for those who enjoy working with data, analytics, and evidence-based decision-making. If you're interested in applying statistical models, artificial intelligence, and data-driven insights to solve real-world business problems, this programme offers the tools and knowledge to help you do so. Core themes include business data analytics, data visualisation, advanced analytics, AI, and the strategic application of analytics in decision-making.

You will build your skills and knowledge progressively, from foundational data literacy and statistical thinking in your first year. During your second year you’ll gain hands-on experience with analytical tools such as Excel and Power BI. In your final year, you’ll explore advanced research and predictive modelling using Python.

This structured progression ensures you are fluent in both digital business strategy and specialised analytics techniques. Emphasis is placed on real-world application and ethical data usage. You’ll also develop strong professional skills including effective communications, team leadership and critical thinking. You’ll be well-prepared for data centric roles across a range of industries, confident in your ability to solve complex problems and drive business value through analytics.

Manchester: A Global City

Manchester is home to many global and national HQs of some of the biggest names in business, from biopharmaceuticals to banking, and logistics to television. This puts us in the perfect place to offer an education rooted in the real world – with relevant skills, useful experience and valuable connections to support your every ambition. You'll study in a city with a wide range of employers and a demand for ambitious graduates.

Future You

By the time you graduate, you will be prepared for roles such as data strategy consultant, data analytics manager and digital transformation specialist. The programme prepares you to be global citizens by incorporating international case studies, collaborations with overseas partners, and a focus on global digital business trends. You will develop cross-cultural competencies and an understanding of how digital innovation impacts businesses worldwide.

You might also like to consider postgraduate study or research in a specialised area like business analytics or operations and supply chain management. For more information visit the postgraduate study page.

Features and benefits

• Triple Accredited
  Our business school holds the globally recognised trio of accreditations from EQUIS, AACSB and AMBA placing us among the best business schools in the world.
• An Ethical Focus
  You’ll gain an understanding in the ethical implications of data usage and digital technologies, ensuring responsible business practices.
• An Entrepreneurial Focus
  Develop entrepreneurial skills and explore opportunities to create and manage digital business ventures.
• Gains Hands-on Experience
  Gain practical skills using advanced software and platforms for data analysis and digital business solutions.
• Study your Way
  Gain real-world experience through internships and placements in leading companies, enhancing your professional skills and network.
• Enhance your Employability
  Through activities including internships, volunteering or learning a new language. With our award winning ‘Rise at Manchester Met’ programme you can gain extra academic credits towards your degree.