MIT Sloan School of Management (Get Smarter)
Social Media Strategy: Creating Engagement, Insight, and Action Online Short Course
Cambridge, USA
Course
DURATION
6 weeks
LANGUAGES
English
PACE
Part time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
USD 2,800
STUDY FORMAT
Distance Learning
Key Summary
Gain a definitive guide to harnessing social media for organizational success.
As social media evolves, it provides organizations with new and exciting ways to share their message and engage their audiences. However, to drive real action, they need to understand the science behind social media and the key to harnessing it effectively for business success.
The Social Media Strategy: Creating Engagement, Insight, and Action online short course from the MIT Sloan School of Management offers an in-depth look into the forces driving social media and how you can use them strategically to reach your organization’s goals.
Drawing on Sinan Aral’s book, The Hype Machine, you’ll gain an understanding of the technologies and trends impacting the social media landscape, as well as the neurological and economic factors that shape human behavior. Throughout this course, you’ll also learn about several powerful techniques to improve your social media marketing strategy. With guidance from MIT faculty and industry experts, you’ll walk away with the tools to leverage social media’s potential now and in the future.
An online education that sets you apart
This MIT Sloan online program is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals, and benefit from the opportunity to:
- Develop new competencies and earn valuable recognition from an international selection of universities, entirely online and in your own time frame.
- Enjoy a personalized, people-mediated online learning experience that supports you every step of the way.
- Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones.
Why choose GetSmarter?
GetSmarter, powered by 2U, is an online learning expert with over 10 years of experience in developing premium online short courses from the world’s leading universities and institutions. We are powered by 2U to support you in unlocking your potential through life-changing learning with an immersive and high-touch experience.
We deliver market-led courses that equip working professionals with the expertise required to upskill, reskill, or kickstart a completely new career. Through a data-driven approach, we analyze future skills requirements and ensure all courses address this need. We ensure that leading universities and institutions are your expert guides, and our people, technology, and resources are your engine – together we power more than just education, we power your potential.
Is this course for you?
The functional and strategic skills taught in this social media strategy course from MIT Sloan can be applied across any organization, both in the public and private sectors. Business leaders and marketing professionals will all benefit from the various case studies featured throughout the program, as well as the practical frameworks for navigating today’s social media environment. It’s also relevant for NGOs, governments, policymakers, and influencers who wish to influence and engage their audience in an effective but ethical way.
You’ll walk away with:
- The ability to leverage social media to achieve strategic organizational objectives using MIT’s rigorous scientific approach.
- A comprehensive understanding of the economic and neurological underpinnings of social media, and how these can be used to drive audience engagement, insight, and action.
- A playbook of tactics, which includes strategies for enhancing marketing and promoting behavioral change in a hypersocialized world.
- Insight from world-renowned MIT faculty member Sinan Aral, as well as influential industry experts who share real-life case studies in social media success.
Over the duration of this online program, you’ll work through the following modules:
- Module 1: The Hype Machine: Social Media and the Brain
Learn more about how social media influences the brain. - Module 2: The Economics of Social Media: Leveraging the Attention Economy
Discover how economic forces shape the Hype Machine. - Module 3: Under the Hood of the Hype Machine: How Social Media Works
Explore the anatomy of the Hype Machine. - Module 4: Personalized Mass Persuasion
Explore how personalized persuasion techniques can be incorporated into marketing. - Module 5: Hypersocialization Playbook
Learn how to apply the five tactics of the hyperspecialization playbook to your context. - Module 6: The Future of the Social Media Hype Machine
Explore future trends and ethical considerations for social media.
Please note that module titles and their contents are subject to change during course development.
Manage your time
GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The coursework is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.
At the beginning of each module, you'll be presented with the course content and assignments necessary for completion. You also have access to your Success Adviser, who will help you manage your time and support you with any administrative or technical queries you might have.
Seek employer assistance
By improving your skills and industry knowledge, you'll have an influence on the success of your organization. Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?
Of our past students, 37 percent have received financial assistance from their employers. You can ask for help, too.
If you are a Learning & Development (L&D) manager or involved in training and upskilling for an organization, you can request information regarding our corporate offering on our GetSmarter for business page.