Milwaukee Institute of Art & Design

Bachelor of Fine Arts Degree (BA) in Information Graphics

The theories and skills introduced in Communication Design I and II are revisited and further developed in Information Graphics. The development of students' abilities to design and facilitate people-oriented communications by organizing and restructuring the flow of information will be emphasized, as will their abilities to relate their writing skills to the formulation and evolution of visual communication problems.

This course will teach students to effectively and efficiently find and assimilate information, and then to interpret and understand what they have gathered. Students in this course will be challenged to complete projects that have been designed to familiarize them with a specific type of information design. Individual students will gain process-based experience pertinent to the development of their own personal problem-solving methods, which they might then use to design diagrams, charts, interfaces, instructions, maps and schedules.

In Packaging Design, students are introduced to the process of designing three-dimensional containers, individually or as systems for the mutual benefit of the end-user and the manufacturer. Emphasis is placed on symbols, shape, color, illustration and typography and how they relate to three-dimensional problems.

The course work is designed to give the student an introduction to the; Materials, printing techniques, and production methods specific to certain packaging types Effect and influence packaging design can have upon customers Creation of presentation quality packaging projects in 2D and 3D Role of packaging designers and market researchers through guest lectures • Packaging manufacturing processes through site tours• Basis of market research through written presentation of their own specific market evaluation.• Environmental impact of packaging