Miguel Torga Institute of Higher Education (ISMT)
Bachelor in Business Communication

Coimbra, Portugal

DEGREE TYPE

Bachelor's degree

DURATION

6 semesters

LANGUAGES

Portuguese

PACE

Full time

APPLICATION DEADLINE

EARLIEST START DATE

STUDY FORMAT

On-Campus

Key Summary

About : The Bachelor in Business Communication offers students a comprehensive understanding of effective communication in a business context. The program covers essential aspects of organizational communication, public relations, and media strategies. Students will engage in hands-on projects and case studies, equipping them with practical skills needed in the workforce.

Career Outcomes : Graduates can pursue a variety of careers including roles in public relations, corporate communications, marketing, and human resources. Opportunities also exist in media management and event planning, allowing for a diverse range of paths in the communication field.

As this program is taught entirely in Portuguese, candidates must be able to speak and write Portuguese or be willing to learn the language.

The general objectives of this cycle of studies are: to learn techniques in writing, audio-visual, protocol, surveys and digital productions for analytical approaches in professional contexts; to know the fundamentals, models and theories of Marketing, Communication Sciences and Social Sciences which promote the practical application of Business Communication techniques; to understand, know and apply methods, techniques and instruments of Public Relations, Advertising and Marketing; to develop the skill to innovate creatively in different organisational environments and communication situations; to develop skills for the resolution of problems and for making technical decisions within the area of education and future area of professional insertion; to promote the presentation and debate of ideas, concepts, questions and problems which are inherent to the solutions found as part of the practical application of technical knowledge.