Bachelor of Science in Sport Marketing
Midway, USA
Bachelor's degree
DURATION
4 years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
18 Aug 2025
TUITION FEES
USD 13,250 / per semester *
STUDY FORMAT
Distance Learning, On-Campus
* full-time rate per semester - full-time 12 to 19 hours
Key Summary
The Sport Marketing program prepares our students to be well-trained business professionals by providing them with a comprehensive foundation of marketing communications and sports management principles delivered in a hands-on learning environment. This program hones students' critical thinking while providing an opportunity to combine marketing and management fundamentals with the sport industry. Graduates of the Sport Marketing program will possess a real-world skillset they can apply to the contemporary sport marketing field.
Program Courses
- mco-201 - Introduction to Strategic Communication - 3 hours
- mco-220 - Advertising and Brand Promotion - 3 hours
- mco-301 - Public Relations - 3 hours
- mco-315 - Consumer Behavior - 3 hours
- mco-435 - Digital and Social Media - 3 hours
- mco-450 - Media Sales and Analysis - 3 hours
- spm-110 - Introduction to Sport Management Theory and Practice - 3 hours
- spm-200 - Sociocultural Dimensions in Sport - 3 hours
- spm-300 - Communication in Sport - 3 hours
- spm-315 - Financial Applications in Sport - 3 hours
- spm-330 - Sport Marketing - 3 hours
- spm-350 - Sport Sponsorship and Sales - 3 hours
- spm-410 - Internship - 3 hours
- spm-400 - Managing Sport Events - 3 hours
- bus-230 - Principles of Management - 3 hours
- mco-255 - Principles of Marketing - 3 hours
- mco-340 - Understanding Sport Audiences - 3 hours
- mco-400 - Product Merchandising and Sales Strategies - 3 hours
- spm-345 - Name, Image, and Likeness Essentials and Legal Aspects - 3 hours
- spm-450 - Sport Product and Service Development - 3 hours
General Education Hours - 40
Elective Hours - 23
Total Hours to Complete - 120
- Students will evaluate and integrate information across the areas of management and marketing to plan processes and solve issues related to sport communications, merchandising, finances, events, and facilities.
- Students will apply ethical practices to the planning and execution of sports marketing efforts to achieve organizational goals with a strong commitment to diversity.
- Students will produce effective written and oral communications for specific sport contexts and target audiences.
- Students will demonstrate the ability to use critical analysis and reasoning to organize, lead, and evaluate sport marketing efforts.
- Students will integrate different perspectives to work collaboratively in a team environment to form new sports marketing ideas, strategies, and conclusions.
According to the Bureau of Labor Statistics, marketing management positions show 10 percent growth between 2021-2031. The median annual salary was $135,030 in May 2021. It is noted that a bachelor's degree is required for most marketing management positions.
Traditional Undergraduate Student Scholarships
Students can only receive one merit scholarship.
Type A - Academic Merit Scholarships
Ruth Slack Roach Leadership Scholarship Program
The Ruth Slack Roach Leadership Scholarship program was created in September 1996 in memory of Ruth Slack Roach, a great community servant-leader. The purpose of the Midway University Ruth Slack Roach Leadership Scholarship program (RSR) is to develop women as leaders dedicated to personal and community service exemplified in the life of Ruth Slack Roach.
Students in the program carry out community service projects dedicated to Ruth’s memory and study principles of servant leadership to prepare them to carry on her legacy of service-centered leadership. Students develop leadership skills as they create and implement their projects.
The Scholar will serve as a Student Director of the RSR Leadership program and will be a mentor to the Ruth Slack Roach Leadership program participants, helping them to develop their leadership skills and their commitment to service. She will assist with the development of the RSR program and will oversee the planning and implementation of projects undertaken by participants in the program. The Scholar serves as a liaison between the members and the program advisor and will organize regular meetings of the Ruth Slack Roach participants. The Scholar will perform general administrative duties as assigned by the program advisor.
Scholarship Application Requirements
- Applicants must be bachelor’s degree-seeking female residential students who hold a minimum 3.0 cumulative GPA and 60 earned credit hours.
- Qualified candidates will have the opportunity at the end of their sophomore year to apply for a scholarship that will cover full tuition.
- This scholarship is open to students interested in holding a leadership position and who have a commitment to community service.
- Applicants will interview with the Ruth Slack Roach Executive Committee, and the recipient of the award is chosen by the committee members.
- The recipient is required to live on campus.
- In accepting the scholarship, the Scholar agrees to a commitment of two years to the program with semester renewal based on a review of the self-assessment.