BA Honours Digital Media and Communications
Dubai, United Arab Emirates
DURATION
3 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
AED 62,982 *
STUDY FORMAT
On-Campus
* total fee
Key Summary
Introduction
Our BA Honours Digital Media programme has been designed in consultation with industry to provide students with a curriculum that meets the practical, technical and theoretical demands of a career in the fast-paced creative industries.
Middlesex University Dubai was awarded ‘Best Media Centre’ in the region at the Forbes Middle East Higher Education Awards 2019.
Course Highlights
Providing a balance between theory, practice, and creative work is the central focus of this degree. The course teaches a broad range of the latest content production techniques alongside cutting edge contemporary academic debates and methodologies surrounding digital media. Practice-based work includes video production, web design and HTML programming, data visualisation and smart environments. You will also use APIs and analytics to produce, manage and promote content and campaigns through various social media channels.
Mode of Study Options: It is expected that by September 2021 we will have In-person classes and these could be supported by an online element. It is too early to commit to a 100% Online at present as it will depend on the Health & Safety situation and KHDA permissions. We can say at present that if the Health & Safety situation warrants it there could be a 100% online along with in-person classes.
Teaching
Classes are held at our Dubai Knowledge Park campus from Sunday to Thursday between 8:30 am and 6:30 pm. Additional sessions may be scheduled over the weekend or holiday periods and you should expect to receive notice of these in advance.
You will be actively involved in a range of learning, teaching and assessment approach as part of your programme. These approaches ensure that you are involved and engaged by placing you at the centre of your own learning. You will be required to actively participate in learning activities and engagement with your fellow students, both individually and collaboratively. Faculty increasingly use existing and emerging technologies and your programme will be facilitated using a variety of media and online tools (My Learning on UniHub, podcasts, wikis, etc.) which will allow you access to a diverse range of online resources and learning materials. By engaging in e-learning you will also be developing skills of which are essential for your learning and highly valued by employers. Such skills including flexibility, communication, IT skills and teamwork.
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Admissions
Curriculum
Programme Content
Theoretical topics of study will include: gender, identity and new media, spatiality and new media, blogging cultures, open and collaborative cultures, immersive and smart environments, social, locative, and mobile media. Practice-based work will include video production, website design, information design, and editing using Abode Creative Suite, Avid and Apple software, visualisation and informatics, and smart environments design. Throughout the course, the emphasis is given to producing creative works of a professional, industry-standard and high-quality finish.
Year 1
- Social Media and the World Wide Web (30 Credits) - Compulsory
- Information Design Online and for Print (30 Credits) - Compulsory
- Network Cultures (30 Credits) - Compulsory
- Media Analysis (30 Credits) - Compulsory
Year 2
- Digital Media Practice (30 Credits) - Compulsory
- Digital Media Research Methods (30 Credits) - Compulsory
- Digital Cultures (30 Credits) - Compulsory
- Visual Cultures (30 Credits) - Optional
- Storytelling for Games Cultures (30 Credits) - Optional
- Creative Industries Work Placement (30 Credits) - Optional
Year 3
- Locative Media and Mobility (30 Credits) - Compulsory
- Project Management and Innovation (30 Credits) - Compulsory
- Independent Project (30 Credits) - Compulsory
- Culture, Consumption and Identity in the Digital Age (30 Credits) - Optional
- Open Cultures (30 Credits) - Optional
- Gender, Identity and New Media (30 Credits) - Optional
Career Opportunities
After completing the degree in Digital Media, graduates will have a wide range of skills that make them suitable for various roles within the creative industries, such as social media analyst, social media manager, account director, account creative, marketing officer, digital account manager, media officer, online content manager, production manager, video and blogging community management, and many more.