Middle Tennessee State University
BBA in Marketing

Murfreesboro, USA

DEGREE TYPE

BBA

DURATION

4 years

LANGUAGES

English

PACE

Full time

APPLICATION DEADLINE

EARLIEST START DATE

STUDY FORMAT

On-Campus

Key Summary

About : The Bachelor of Business Administration (BBA) in Marketing focuses on developing skills and knowledge in marketing strategies and consumer behavior. Students explore market research, brand management, digital marketing, and sales techniques throughout their coursework. This program helps learners to build a strong foundation in business fundamentals and marketing principles essential for operating in a competitive market.

Career Outcomes : Graduates can pursue various positions in the marketing field, including roles such as marketing manager, brand strategist, market researcher, or digital marketing specialist. Opportunities may also arise in advertising agencies, corporate marketing departments, and non-profit organizations, allowing graduates to make significant contributions across multiple industries.

Marketing is a great career for creative thinkers interested in business. This program teaches the effective communication, research, and problem-solving skills to thrive as a marketing professional. Marketing has a diverse array of career paths, many offering incredible flexibility and high-income potential. Students will engage in coursework including professional preparation in marketing, business communication, e-commerce, professional selling, consumer behavior, market research, and technology.

Highlights

Marketing B.B.A. graduates have an average starting salary of $55,000.
Annual Business Exchange for Student Talent career fair connects students with area employers.
Travel, study abroad, networking, experiential learning, and job opportunities are available to students.
Jones College is one of the top 1.5% of business schools in the world.

Curriculum: Marketing

Curricular listings include General Education requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

Freshman

ENGL 1010 - Expository Writing 3 credit hours (Comm)
ENGL 1020 - Research and Argumentative Writing 3 credit hours (Comm)
MATH 1630 - College Mathematics for Managerial, Social, and Life Sciences 3 credit hours (Math) or
MATH 1810 - Applied Calculus I 3 credit hours (Math)
COMM 2200 - Fundamentals of Communication 3 credit hours (Comm)
Natural Sciences (2 prefixes) 8 credit hours
ECON 2410 - Principles of Economics, Macroeconomics 3 credit hours (Soc/Beh Sci) *
ECON 2420 - Principles of Economics, Microeconomics 3 credit hours *
Elective(s) 4 credit hours

Subtotal: 30 Hours

Sophomore

ENGL 2020 - Themes in Literature and Culture 3 credit hours (Hum/FA) or
ENGL 2030 - The Experience of Literature 3 credit hours (Hum/FA or
HUM 2610 - World Literatures 3 credit hours (Hum/FA)
Humanities and/or Fine Arts (2 prefixes) 6 credit hours
Social/Behavioral Sciences 3 credit hours
ACTG 2110 - Principles of Accounting I 3 credit hours *
ACTG 2120 - Principles of Accounting II 3 credit hours
BIA 2610 - Statistical Methods 3 credit hours *
Elective 3 credit hours

Choose 6 hours from:

HIST 2010 - Survey of United States History I 3 credit hours
HIST 2020 - Survey of United States History II 3 credit hours
HIST 2030 - Tennessee History 3 credit hours
HIST 2040 - Survey African American History I 3 credit hours
HIST 2050 - Survey African American History II 3 credit hours

Subtotal: 30 Hours

Junior

BUS 3000 - The Dale Carnegie Course 3 credit hours
INFS 3100 - Principles of Management Information Systems 3 credit hours
MGMT 3610 - Principles of Management 3 credit hours
BLAW 3400 - Legal Environment of Business 3 credit hours
FIN 3010 - Principles of Corporate Finance 3 credit hours
MKT 3010 - Professional Preparation in Marketing 3 credit hours
MKT 3820 - Principles of Marketing 3 credit hours
MKT 3910 - Consumer Behavior 3 credit hours §
MKT 3930 - Marketing Research 3 credit hours §
BIA 3620 - Introduction to Business Analytics 3 credit hours

Subtotal: 30 Hours

Senior

BCED 3510 - Business Communication 3 credit hours
MKT 4890 - Marketing Management 3 credit hours §
MKT upper-division electives 18 credit hours §
Business elective 3 credit hours
BUAD 4980 - Strategic Management 3 credit hours

Subtotal: 30 Hours

Note:

*A 2.25 GPA in these courses is required for admission to the Jones College of Business.

§Admission required

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