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Michigan State University MSc in Customer Experience Management
Michigan State University

MSc in Customer Experience Management

East Lansing, USA

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English

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Distance Learning

Key Summary

    About: The MSc in Customer Experience Management is designed to equip students with the skills needed to enhance customer loyalty and satisfaction. Through a blend of theoretical knowledge and practical applications, the program covers key aspects of customer journey mapping, data analytics, and service design. Students will learn from industry experts and engage in real-world projects over the course of one year full-time or two years part-time.
    Career Outcomes: Graduates can explore various career paths such as Customer Experience Manager, Service Designer, Brand Manager, and Marketing Strategist. This program prepares students to meet the growing demand for professionals adept at improving customer interactions across sectors.

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Introduction

The Master of Science in Customer Experience Management is a 30-credit program covering a broad spectrum of skills that help graduates develop the acumen necessary to lead the customer experience management function within any organization. Whether your background lies in CX, UX, CS or PX, you know that today’s customer experience management leaders must not only possess the technical skills to deliver on the expectations of customers across multiple channels but also the acumen to engage both leadership and employees in a concerted effort to do so.

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