Master in Web Marketing, Branding and Merchandising - English
Online Spain
DURATION
12 Months
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest startdate
TUITION FEES
EUR 3,900 / per year
STUDY FORMAT
Distance Learning
Key Summary
Introduction
Digital marketing is central to a company's global strategy that needs to transform the way it approaches markets and clients. The digital environment offers new and powerful channels for communicating with potential customers and companies require a well-structured digital marketing plan to understand and predict consumers' behaviors. The Master in Web Marketing, Branding and Merchandising is a comprehensive online program that provides a broad overview of the digital marketing landscape and of the use of digital technologies to analyze complex data, study the market and establish effective relationships with customers through branding and online marketing policies. After a theoretical part students will be involved in various practical activities and tasks that allow them to understand how to use digital content and marketing strategies according to the objectives of the company.
Key areas
- Marketing Fundamentals
- Branding (brand architecture, brand identity, packaging, etc.)
- E-Commerce and E-Marketplace Platforms
- Product & Service Innovation
- Distribution Channels
- Sales Management
- Business Information Systema
- Consumer Behaviour
- Social Media Marketing
- Digital Marketing strategy and planning
The program is an official European master degree in compliance with the European Higher Education Area awarding 60 ECTS.
The Master is a dual degree with UDIMA -Universidad a Distancia de Madrid, the first online university in Spain accredited by thhe Spanish ministry of Education. All the students who succesfully complete the Master, will receive a dual degree byย MIA DIgital University andย UDIMA.
A fully online study model
The Master's can be attended completely online through the online platform โMIA University Campusโ where you can find the video - classes recorded by the professors, the webinars in real-time when you have the opportunity to interact with your peers and instructors, the case studies, and the other study and assessment material. The online study material includes:
- Video lessons and teaching material available on the online MIA platform accessible 24/7 from different devices (PC, smartphones, tablets)
- Power-point presentations that summarize the main contents of the video lessons available for download on the platform
- In-depth content about the main topics of the various modules
- Articles and case studies on relevant topics related to the course
- The interactive assessment, tests, and case studies to be solved by the students
- Webinars in real-time and discussion forums
- Final project work developed with the coordination of the Academic Director
Next intake
- April 24, 2023 and May 22, 2023 for the summer semester
- September 14, 2023 for the fall semester
Program Outcome
This Master's program prepares digital marketing experts through an in-depth discovery of the power of analytics to drive business success in small organizations and multinationals. The main objectives of the master are:
- Train experts in the latest trends in online marketing applied to the business world and the digitalization of companies
- Provide a deep understanding of digital marketing tools to detect opportunities and define strategies that optimize the web presence of any company
- Train professionals in the domain of all relevant aspects of digital marketing (search engine optimization, search engine marketing, social media advertising, inbound marketing, etc.)
- Prepare professionals in social media, e-commerce, and online marketing
Marketers and business leaders from around the globe are eager to embrace new strategies that leverage digital.
Career Opportunities
Demand for marketers who can effectively manage the digital landscape is strong. 75% of managers consider it a challenge to find professionals with the up-to-date digital marketing skills they need. The Masterโs Degree in web marketing, branding, and merchandising provides a comprehensive study of fundamental marketing and communication theory, as well as practical skills, abilities, and tools in content development through both traditional and digital media. Upon completion of this master degree, graduates can find employment in different companies or can work as a freelance with the following positions:
- Social Media Manager
- Digital Communication Manager
- Brand Manager
- Digital Marketing Manager
- New Media Publishing
- Social Media Specialist and Consultant
- Events Manager
- Sponsorship Specialist
- Fundraising Specialist
Gallery
Admissions
Curriculum
The curriculum of the Master is designed to provide students with specialized skills related to international management and e-business, social media, digital marketing strategy, and web analytics as a performance tracking tool and brand management. Students are therefore offered the chance to enhance their job prospects through a wide range of courses designed to foster key soft skills including public speaking, emotional intelligence, leadership, team building.
Program Tuition Fee
Scholarships and Funding
Scholarship Program
The University scholarship program includes scholarships of 10%, 20%, and 30%dedicated to qualified students. In order to apply for the scholarship, students are required to send the following documents to the admissions office.
- Copy of ID
- Copy of bachelor degree diploma
- Curriculum Vitae
- Scholarship application form
The University offers students the possibility to pay their tuition in different installments ( up to maximum 6) during the 12 months thanks to a personalized study plan.