Master in Web Marketing, Branding and Merchandising - English
Online Spain
Master degree
DURATION
12 months
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
EUR 3,900 / per year
STUDY FORMAT
Distance Learning
Key Summary
Master in Web Marketing, Branding, and Merchandising
In today’s fast-moving digital world, marketing plays a key role in shaping a company’s global success. Businesses must constantly adapt how they connect with markets and customers—leveraging digital tools, platforms, and strategies to stay competitive and relevant.
The Master in Web Marketing, Branding, and Merchandising is a fully online program designed to give you a 360-degree view of the digital marketing landscape. You’ll explore how companies use data-driven insights, digital content, and branding strategies to attract, engage, and retain customers in a highly competitive environment.
This program combines theory with hands-on learning. After building a strong foundation in key concepts, you’ll work on real-world projects and practical assignments that show you how to design digital marketing campaigns, analyze consumer behavior, and align marketing strategies with business goals.
This program is an official European Master’s Degree, compliant with the European Higher Education Area and awarding 60 ECTS credits.
The Master in Web Marketing, Branding, and Merchandising is designed to prepare the next generation of digital marketing professionals ready to lead in a global and data-driven world. Whether you aim to grow a startup or drive innovation in a multinational company, this program equips you with the tools and insights to succeed.
Program Outcomes:
- Master the Latest Digital Marketing Trends
Gain expert knowledge in online marketing strategies and the digital transformation of businesses across industries. - Strategic Use of Digital Tools
Learn how to identify market opportunities and craft data-driven strategies that enhance a company’s online presence and performance. - Hands-On Experience with Key Channels
Build expertise across all essential areas of digital marketing—including SEO, SEM, social media advertising, content marketing, email campaigns, and inbound marketing. - Specialization in E-Commerce & Social Media
Develop in-depth skills to manage digital commerce platforms and social media strategies that engage customers and drive conversion.
With companies worldwide seeking professionals who can innovate and lead in the digital space, this program opens doors to high-impact careers in marketing, communications, brand strategy, and beyond.
Today’s job market is hungry for marketing professionals who can confidently navigate the digital landscape. In fact, 75% of hiring managers say it's difficult to find candidates with up-to-date digital marketing skills. The Master’s in Web Marketing, Branding, and Merchandising equips students with both the strategic foundation and hands-on expertise needed to thrive in today’s competitive digital economy.
Whether you choose to join a global brand, a creative agency, or work independently as a consultant, this program opens the door to a wide range of exciting career paths:
- Social Media Manager
Lead the creation and execution of content strategies across social platforms to build brand awareness, foster engagement, and drive conversions. - Digital Communication Manager
Oversee a company’s digital voice, coordinating online campaigns, brand messaging, and digital storytelling across channels. - Brand Manager
Shape the identity and perception of a brand, managing its positioning, consistency, and reputation in the market. - Digital Marketing Manager
Design and implement digital strategies that integrate SEO, PPC, email, and social media to drive measurable business growth. - New Media Publishing Specialist
Curate and manage digital content across websites, blogs, and mobile platforms, with a strong focus on audience engagement and visual storytelling. - Social Media Specialist / Consultant
Analyze trends, develop platform-specific strategies, and consult businesses on how to grow their presence and influence online. - Events Manager
Plan and execute virtual or physical events that reflect the brand's vision—whether for product launches, conferences, or promotional campaigns. - Sponsorship Specialist
Identify and manage strategic partnerships and sponsorships that align with a brand’s marketing goals and enhance its public profile. - Fundraising Specialist
Develop and lead digital fundraising campaigns for nonprofits, startups, or social enterprises, using persuasive storytelling and audience targeting.
The curriculum of the Master in Web Marketing, Branding, and Merchandising is designed to equip students with the advanced skills needed to thrive in today’s fast-paced digital economy. From global e-business strategies to cutting-edge digital marketing techniques, the program offers a comprehensive blend of technical knowledge and creative thinking.
Students will explore essential topics such as:
- International Management & E-Business – Understand how digital tools reshape global business operations.
- Social Media & Digital Marketing Strategy – Learn how to create impactful campaigns and reach audiences across platforms.
- Web Analytics & Performance Tracking – Use data to drive decision-making, measure success, and optimize digital efforts.
- Brand Management – Develop the strategic mindset to build, position, and grow strong, recognizable brands in the digital era.
In addition to technical expertise, the program emphasizes personal and professional growth, with courses designed to strengthen vital soft skills, including: Public Speaking, Emotional Intelligence, Leadership, and Team Building.
This holistic approach ensures that graduates not only master the tools of digital marketing but also emerge as confident, well-rounded professionals ready to lead and innovate in any industry.
Scholarship Program
The University scholarship program includes scholarships of 10%, 20%, and 30%dedicated to qualified students. In order to apply for the scholarship, students are required to send the following documents to the admissions office.
- Copy of ID
- Copy of bachelor degree diploma
- Curriculum Vitae
- Scholarship application form
The University offers students the possibility to pay their tuition in different installments ( up to maximum 6) during the 12 months thanks to a personalized study plan.