Master in Management and Marketing of Fashion and Luxury - English
Online Spain
Master degree
DURATION
12 months
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
EUR 3,900 / per year *
STUDY FORMAT
Distance Learning
* 50% scholarship program for qualified students and professionals
Key Summary
About: The Master in Management and Marketing of Fashion and Luxury (English) at MIA Digital University teaches management, marketing, communication and client relations for the fashion and luxury sector. The online programme awards 60 ECTS and covers consumer behaviour, retail evolution, e‑commerce, product launches, branding, design, sustainability, innovation and digital marketing.
Career Outcomes: Graduates gain strategic marketing, communications, purchasing, merchandising and project management skills, plus expertise in distribution and forecasting. They can work in brand management, corporate communications, digital marketing, product management, retail, e-commerce, promotion, business development, forecasting, strategy & innovation and related roles across international fashion and luxury markets.
Why Choose a Career in Fashion and Luxury Management?
The fashion and luxury industry is a sector in constant expansion. The industry is estimated to grow between 7% and 9% per year. Notably, Spain, along with the United Kingdom, is perceived to be one of the best destinations for luxury shopping. Numerous companies in the sector are changing their communication strategy to promote and sell their products globally and online. That means that to excel in this industry, you need to master these skills. The report “The State of Fashion 2019” emphasizes the need to renew the outdated business models of the fashion and luxury sector and strategically improve how promotion, communication, buying, retail, and sales models work. This program will offer advanced knowledge and skills in the field of management, marketing, customer relations, and communication. Join our Master to enrich your understanding of the fashion and luxury industry while being supported in a diverse and challenging environment. Stand out from your colleagues by learning the most in-demand skills and making yourself more hireable to employers.
Objectives
The online Master's offers students a solid understanding of how the world of luxury and fashion works. Students are focused on understanding the new type of consumer, overcoming the challenges of the evolving retail industry, as well as learning about the movement toward global online shopping. This program will also teach students about business operations, current issues fashion luxury companies are facing, the importance of developing strong interpersonal relationships, design & innovation & sustainability & emerging technology. By the end of the course, you will develop the following competencies:
- Communication and branding strategies
- Analysis of management and purchasing techniques
- Competitor analysis and identification of a marketing plan
- How to build lasting client relationships
- How to create a digital marketing plan
- How to use digital marketing to increase luxury & fashion sales
- Management and planning of a fashion and luxury product launch
- An understanding of the new global consumer & how to market to them
- An understanding of the e-commerce industry & how it works
The program is an official European master degree in compliance with the European Higher Education Area awarding 60 ECTS.
This Master Degree prepares students to become global leaders with the competencies needed to progress their careers in the fashion and luxury industry and increase their annual salaries. They will learn to develop strategic marketing plans and to create and execute communication strategies. As well, students will learn how to become excellent project managers and learn how to effectively manage distribution strategies in the fast-paced world of fashion.
With an understanding of the trends and practices in luxury and fashion management, graduates can work in the following fields:
Brand Management
Shape the identity, image, and value of a brand. Drive recognition and loyalty through smart positioning and consistent messaging.
Corporate Communications
Develop and manage a company’s internal and external communication strategies to enhance reputation and stakeholder engagement.
Digital Marketing
Create data-driven online marketing campaigns, manage social media channels, and optimize digital performance to grow brand visibility and sales.
Merchandising
Curate and plan product assortments to align with market trends, consumer behavior, and business goals—both online and in-store.
Product Management
Oversee the full product lifecycle, from concept to market launch. Collaborate across teams to deliver products that meet customer needs and business targets.
Retail & Sales
Lead retail strategies, manage sales operations, and create exceptional customer experiences across physical and digital platforms.
E-commerce
Design and manage online stores and marketplaces. Optimize the customer journey and maximize digital conversions through UX, SEO, and analytics.
Promotion & Distribution
Coordinate promotional campaigns and develop smart distribution strategies to ensure products reach the right audience, at the right time.
Project Management
Plan, execute, and deliver marketing and branding projects efficiently—on time and within budget.
Business Development
Identify growth opportunities, build partnerships, and expand into new markets through strategic thinking and market analysis.
Sales & Forecasting
Analyze trends, predict consumer demand, and develop sales strategies that drive profitability and inventory optimization.
Strategy & Innovation
Lead innovation initiatives, develop forward-thinking strategies, and keep businesses competitive in fast-changing markets.
Scholarship Program
The University scholarship program includes scholarships of 10%, 20%, and 30%dedicated to qualified students. In order to apply for the scholarship, students are required to send the following documents to the admissions office.
- Copy of ID
- Copy of bachelor degree diploma
- Curriculum Vitae
- Scholarship application form
The University offers students the possibility to pay their tuition in different installments ( up to maximum 6) during the 12 months thanks to a personalized study plan.