MBA Marketing

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Reaching customers in a targeted way

With the Marketing MBA, you acquire a broad knowledge of business administration. In addition to general topics such as business management, business law and accounting, this degree programme focuses on marketing. You learn to focus on the consumer and to better understand him or her through market research.

You can then align your marketing strategies with the needs of your target group and thus make a lasting contribution to the success of your company. Your extensive know-how will enable you to make a real career leap after graduation.

Degree awarded

Students on this M.B.A. programme are awarded the following master's degree:

• Master of Business Administration (MBA) with a specialisation in Marketing

Whether you are an innovative start-up, a family-run medium-sized company or an established global player, the Marketing MBA at Macromedia University of Applied Sciences qualifies you for challenging management tasks in corporate management, in the advertising industry and in sales.