Macromedia University of Applied Sciences Master Strategic Marketing
Macromedia University of Applied Sciences

Macromedia University of Applied Sciences

Master Strategic Marketing

  • Munich, Germany
  • Berlin, Germany

MA

3 up to

4 semesters

English

Full time, Part time

Mar 2026

EUR 5,500 / per semester *

On-Campus

* plus one-off registration fee

Key Summary

    About : The Master Strategic Marketing equips students with essential marketing strategies, focusing on comprehensive market analysis, consumer behavior, and digital marketing. The program emphasizes real-world applications and critical thinking to enhance decision-making skills. Students can expect to engage in practical projects, workshops, and case studies during their studies.
    Career Outcomes : Graduates of this program have opportunities in various fields including brand management, digital marketing, market research, and consultancy. Potential roles include marketing manager, brand strategist, and market analyst in diverse industries. The skills acquired prepare students to thrive in competitive marketing environments.

Strategic marketing plays a decisive role in today’s fast-paced, competitive and digital economy. Brands and products need a unique value proposition that is aimed at a well-defined target market supported by a meticulous understanding of the target customers and ways to resonate with them. This Master's specialisation in Strategic Marketing is tailored to prepare future marketing managers to deal intelligently with the complexities of marketing in the digital era.

Visit our website to get the brochure and learn more about our Strategic Marketing (M.A.) programme.

Read more on the institution's website