Macromedia University of Applied Sciences
Master Media and Communication ManagementDURATION
3 up to 4 Semesters
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Oct 2025
TUITION FEES
EUR 5,500 / per semester *
STUDY FORMAT
On-Campus
* plus one-off registration fee
Key Summary
Online Info Session • 8 May 2025 • 15:00 CET
Join our Online Info Session and learn how our degree programmes can boost your career opportunities. Ask questions and meet a student to decide whether Macromedia is the right fit for your future.
Introduction
How should businesses design their media and communication strategies? With infinite number of trends, tools and platforms, media businesses must be constantly on the look out for new challenges and opportunities.
The rapidly changing media landscape demands sound decision makers who can combine media management skills with strategic thinking, and this Master's programme with specialisation in Media and Communication Management is designed to train the media managers of the future.
Visit our website to get the brochure and learn more about our Media and Communication Management (M.A.) programme.
Curriculum
Contents of the Media and Communication Management (M.A.) programme
In this Master's course, you will specialise in media and communication management by developing a thorough understanding of the relevant theories, methods and tools you will need to work as a top manager in a leading position in the media industry. This includes intensive overview of media management, brand management, PR and advertising and communication psychology. The programme includes:
- Foresight and global trends
- Media and communication research
- Strategy and innovation processes
- Media economics and management
- Corporate communications management
- Leadership and entrepreneurial thinking
- Brands and branding
Program Outcome
Degree awarded
Students on this M.A. programme are awarded the following master's degree:
- Master of Arts in Media and Communication Management
Program Tuition Fee
Career Opportunities
Future career opportunities
By the end of this M.A. programme, you are fully prepared to carry out top level managerial roles in the area of media and communications management and can aim for competitive senior positions in media companies, creative agencies, publishing houses, corporations and non-profits globally. Examples of future roles include:
- Communications manager
- Account manager in marketing agencies
- Producer for film or television projects
- Marketing manager
- PR manager or spokesperson for corporations or SMEs
- Project manager in the media sector
- Social media manager