Macromedia University of Applied Sciences
Master Brand ManagementDURATION
3 up to 4 Semesters
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Oct 2025
TUITION FEES
EUR 5,500 / per semester *
STUDY FORMAT
On-Campus
* plus one-off registration fee
Key Summary
Online Info Session • 8 May 2025 • 15:00 CET
Join our Online Info Session and learn how our degree programmes can boost your career opportunities. Ask questions and meet a student to decide whether Macromedia is the right fit for your future.
Introduction
Do you want to understand the real business value of brands? Structural changes in today’s population and the digitalisation of our society demand new brand management skills.
Digital branding forms a new core competence for agencies and companies. Creative and strategic planning skills as well as the cross-media usage of all media channels are required in order to develop and manage brands effectively.
Visit our website to get the brochure and learn more about our Brand Management (M.A.) programme.
Curriculum
Contents of the Brand Management (M.A.) programme
Students specialising in brand management learn about current brand management issues and gain awareness for the interrelation of brands within complex brand architectures. Students also learn how to combine the field of management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication and design functions. Key modules include:
- Brand management
- Brand development
- Marketing communications
- Product strategy
- Social media strategy
Program Outcome
Degree awarded
Students on this M.A. programme are awarded the following master's degree:
- Master of Arts in Media and Communication Management with specialisation in Brand Management
Program Tuition Fee
Career Opportunities
Future career opportunities
After you graduate from this M.A. programme, numerous career opportunities open up for you in the international job market. You can find challenging managerial positions corporations, media companies, ad agencies, retailers, luxury manufacturers, marketing agencies and consultancies. Some examples of potential roles are:
- Senior marketing manager
- Brand manager
- Digital marketing manager
- Marketing director
- Product manager
- Brand consultant