Macromedia University of Applied Sciences
Bachelor Music Management
Berlin, Germany
BA
DURATION
6 semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Oct 2026
TUITION FEES
EUR 5,500 / per semester *
STUDY FORMAT
On-Campus
* plus one-off registration fee
Key Summary
About: Macromedia University's Bachelor in Music Management (B.A.) develops practical skills, an entrepreneurial mindset and project experience for the music industry. You’ll study music production, artist promotion, festivals and digital media, learn strategic and operational management to realize creative projects. The programme pairs support with industry projects to build competencies in project management, artist relations, A&R and music business.
Career Outcomes: Graduates can work as international project manager, artist manager, talent scout, A&R, concert promoter or music-industry entrepreneur, and find roles in artist development, event production, music marketing and label operations. Keywords: music industry, artist management, project management, digital media.
Join our Online Info Session and learn how our degree programmes can boost your career opportunities. Ask questions and meet a student to decide whether Macromedia is the right fit for your future.
Whether it's music production, artist promotion or festivals, innovative concepts and the targeted use of digital media in music management are more important than ever. So it's no wonder that the demand for professional music managers is booming.
A good music manager combines creative qualities with goal-oriented, entrepreneurial action. The focus lies in the strategic conception and operative management surrounding the realisation of various projects in the colourful world of the music industry.
Visit our website to get the brochure and learn more about our Music Management (B.A.) programme.
Contents of the Music Management (B.A.) programme
In our Music Management specialisation you will acquire all the necessary qualifications to professionally and successfully manage projects, productions, concerts, artists and bands. You will learn to think conceptually and act operationally in order to make the right decisions at the right time.
The course contents include a profound knowledge of the target groups and market mechanisms of the entire industry (recording media, live, etc.), contract, copyright and exploitation law, branding and marketing in the music business as well as the sociology and psychology of music, music history and artist management. The curriculum includes:
- Basics of music management
- Musicology
- Live entertainment
- Digital Business
- Artist management and music marketing
- Special topics in music management
Internship
Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern. You gain practical experience under the supervision of your professors and can start networking with the industry.
Fully-accredited semester abroad (7-semester option)
Students spend one fully-accredited semester abroad at one of our worldwide partner universities and gain intensive international experience during their studies.
Degree awarded
Students on this B.A. programme are awarded one of the following bachelor's degrees:
- Bachelor of Arts in Media Management with specialisation in Music Management
- Bachelor of Arts (Hons) in Music Management
Future career opportunities
Graduates of our B.A. degree programme have varied and exciting career opportunities, including roles as:
- International project manager
- Artist manager
- Talent scout
- A&R
- Concert promoter
- Entrepreneur in the music industry