BA (Hons) Business Management (Marketing)
DURATION
3 Years
LANGUAGES
English,
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
On-Campus
* rolling admissions
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Key Summary
Introduction
- No1 in Greece | Top 10 in the UK.
- CMI accreditation (Chartered Management Institute).
- CIM accreditation (Chartered Institute of Marketing).
- Links with 120+ businesses.
The Mediterranean College Business School is one of the first Business Schools to be established in Greece (1977) and the first to offer an MBA, back in 1989. The BA (Hons) Business Management (Marketing) has been designed by the University of Derby, a TOP10 UK University for Marketing Studies, according to the Guardian University Guide, 2020.
This is the only bilingual programme in Greece certified by the UK CMI (Chartered Management Institute), which ensures that you’ll develop the knowledge and skills that employers seek. In addition, you become a CMI affiliate member, with access to the Institute’s electronic resources, and you also earn the CMI Level 5 Diploma in Management & Leadership.
The programme is also accredited by the UK Chartered Institute of Marketing (CIM), which is the leading professional body for marketers worldwide. The course content, through the CIM Graduate Gateway, ensures that you obtain the necessary marketing qualifications required in the marketplace. The CIM Certificate in Professional Marketing is a highly sought-after qualification and the programme enables you to be exempt from a wide range of exams required by the Institute.
What you will study
Marketing know-how, combined with high-level management skills, will prepare you for an exceptional future career. This course will reinforce your attributes, confidence and creativity, which will enable you to design optimum marketing strategies and assist organisations to adopt a customer-focused approach.
You’ll learn how to combine all elements of the marketing mix and you’ll gain the skills required to design communication strategies to clearly communicate the brand’s vision to the potential market audiences, using online and offline marketing tools across different platforms. You will also be taught innovative marketing tools, such as “market sensing”, a new approach in market research.
Why choose this course
- The degree is awarded by the No1 Ranked UK University in Greece and TOP10 in the UK.
- It is the only CMI-accredited programme, offering the CMI Level 5 Diploma in Management & Leadership.
- It is accredited by the Chartered Institute of Marketing (CIM), providing exemption at certification exams of the Institute.
- You can change your pathway in the 2nd year of your studies: Management, Finance or Shipping.
- You can participate in a student exchange week with the University of Derby.
- You are taught applied content in sought-after areas: international business development, entrepreneurship, and digital & social media.
- You get familiar with all business functions, through our business simulation lab and the SimVenture-awarded software
- You undertake a live consultancy project in one of our industry partners.
- You become a bilingual marketing executive, with exceptional academic and career prospects.
Admissions
Program Tuition Fee
Scholarships and Funding
We offer partial scholarships to international students ranging from 20%-35%
Curriculum
You’ll learn through lectures – some by guest lecturers, seminars, one-to-one or small group tutorials and self-directed study. You’ll take the theories off the page and put them into practice in real-world scenarios. You can test your ideas through business simulations, topical case studies and employer-led projects. A live consultancy project, where you help an employer to improve business performance, will build your research, project management, problem-solving and decision-making skills.
Assessment is mainly via coursework which can take forms such as essays and reports, group project work, research and consultancy projects, presentations, posters, design of digital materials, in-class tests, and computer-based assessments.
Courses
Year 1
- Understanding People in Organisations
- Understanding the Global Business Environment
- Business Economics
- Finance and Business Performance
- Developing an Enterprising Mindset
- Marketing Fundamentals
- Academic Skills
- English I
Year 2
- Quantitative Skills for Business
- Principles of Responsible Management
- Integrated Marketing Communications
- Applied Operations Management
- Managing Performance through People
- Digital and Social Media
- English II
Year 3
- Global Business and Strategy
- Marketing Strategy
- Developing Leadership and Management
- Market Sensing
- The Business Consultancy Project
Career Opportunities
Degree recognition
Your degree is recognised in Greece as professionally equivalent to degrees awarded by Greek state universities. It is also recognised by the UK NARIC as the academic and professional equivalent of any UK degree.
Postgraduate study
A Business degree allows you to choose among a great variety of postgraduate or professional courses. At Mediterranean College you can study towards:
- MBA Global
- MBA Global Finance
- MBA Global Shipping
- MBA Global Hospitality
- MSc Marketing Management
- MSc Human Resources Management
- MSc International Hospitality Management
- MSc Big Data Analytics
Alternatively, you can opt for an accredited CPD course at Mediterranean Professional Studies:
- Digital & Social Media Marketing
- Leadership & Human Resources Management
- Finance for Small & Medium Businesses
- Global Operations & Logistics
- Shipping
- Hotel & Tourism Management
- Healthcare Management
- Sports Management
Career prospects
As a business graduate in Marketing, you can build a career in any business environment or develop your own business in Greece or abroad. You can secure positions in commercial units of:
- Professional services (technology, education, consulting, etc)
- Media & advertising companies
- Retail & other commercial businesses
- Tourism enterprises
- Multinational companies
- Industrial production companies
- Banks & other financial services
- Hospitals & other health services
- Educational organisations
- Non-governmental organisations