MCI |The Entrepreneurial School®
Master in Management, Communication & IT
Innsbruck, Austria
Master degree
DURATION
4 semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Mar 2027
TUITION FEES
EUR 363 / per semester
STUDY FORMAT
On-Campus
Key Summary
About: The Master in Management, Communication & IT (MCiT) at MCI is an English-language, interdisciplinary program focused on Digital Entrepreneurship, digital transformation, innovation management, startup creation, product launch, financing, marketing and technical solution selection. It offers internationalized teaching, industry cooperation, electives in semesters two and three for specialization, and practical, business-oriented learning across management, communication and IT.
Career Outcomes: Graduates enter leadership and expert roles or launch ventures in Automotive & smart production, innovative start-ups, media & creative industries, consultancy & IT consultancy, FinTech, service industries, research & universities as innovation managers, product managers, digital transformation leads, consultants or founders.
Would you like to actively shape the challenges of Management, Communication and IT as an Innovation Manager in your future job? Have you dreamed about developing your own start-up? What would it be like to actively promote digitization in a global corporate environment as a sought-after expert? Our English-language degree program Management, Communication & IT, (MCiT) offers you top international management training with a focus on Digital Entrepreneurship, making your Master's program unique.
Focus Digital Entrepreneurship
How do I develop my start-up? How do I launch digital products and services? How do I finance my projects and market innovations? Which channels do I use for marketing and communication? How do I identify the right technical solution? The interdisciplinary approach of our program helps to answer these questions and enables you to develop an entrepreneurial mindset, acquire in-depth IT know-how and strengthen your social and intercultural skills.
Individualization through specialization
In the 2nd and 3rd semesters, we offer our students elective modules that allow for specialization. In our Digital Entrepreneurship Labs and Projects, you have the opportunity to pursue your individual interests. In this way, you will develop yourself into a sought-after expert in the field you favour.
Internationalization
Internationality is an integral part of our studies and is reflected in our team of lecturers, as well as our students and our curriculum. In addition to an optional semester abroad, the Study Tour to Silicon Valley enables you to make valuable contacts within globally successful companies that will assist you in creating an international business network. Students who successfully apply for our Dual/Double DegreeProgram have the opportunity to earn an additional degree at our American partner university the University of Nebraska at Omaha (UNO) or at Haaga-Helia in Finland.
Duration of study: 4 semesters | 120 ECTS
Semester 1
- Business Management
- Data & Information Management
- Digital Entrepreneurship
- IT Investment
- Marketing & Sales
- Master IT Foundation Course
- Operational Excellence
Semester 2
- Digital Interaction Lab
- Digital Mergers & Acquisitions
- Digital Organization
- IT Governance
- IT Management Integration Lab
- Management Information Systems
- Multi Project & Change Management
- Technology Application Lab
Semester 3
- Business & Digital Ethics
- Current Technologies
- Data Economy
- Digital Business Project
- Digital Research Project
- Digital Society Project
- Market & Technology Analysis
- MCIT Research
Semester 4
- International Technology Management
- Master Thesis & Exam
- Master's Thesis Seminar
- Master’s Exam
Innovation and digitization are the essential approaches to enable sustainable business. Entrepreneurship requires dealing with disruption - from production to communication, marketing and sales. The job market therefore increasingly demands highly qualified individuals who can efficiently build and lead companies and shape digital transformations on the basis of a sound management education with a focus on Digital Entrepreneurship.
MCiT graduates are successful in leadership positions, expert functions, in-line management or self-employed, in the following areas and industries:
- Automotive & Smart Production Industries
- Innovative Start-ups
- Media & Creative Industries
- Consultancy & IT-Consultancy
- FinTech Sector
- Service Industries
- Research & Universities
Time model & language: Job-friendly | Full-time | English


