MBSZ - Marketing & Business School Zurich
Bachelor of Arts in Marketing & Digital Media (B.A.)

Zürich, Switzerland

DEGREE TYPE

DURATION

LANGUAGES

German

PACE

APPLICATION DEADLINE

EARLIEST START DATE

Feb 2026

STUDY FORMAT

On-Campus

Key Summary

About : The Bachelor of Arts in Marketing & Digital Media (B.A.) offers a comprehensive curriculum that integrates marketing principles with digital media strategies. Students explore various aspects of marketing, including consumer behavior and media channels. The program emphasizes hands-on learning through projects and internships, preparing students for the dynamic field of marketing.

Career Outcomes : Graduates can pursue careers in a variety of fields, such as digital marketing, social media management, and brand management. This degree opens up opportunities in both traditional and digital marketing sectors, equipping students with the skills needed to succeed in today's competitive job market.

The Bachelor's degree in Marketing & Digital Media provides you with application-oriented knowledge and qualifies you as an expert in digital media in marketing practice.

Media competence, strong communication skills, and entrepreneurial thinking: the part-time course “Marketing & Digital Media” prepares you specifically for a responsible position as a specialist in multimedia marketing. A special focus is on the new media and the development of marketing campaigns in digital media (e.g. social media marketing, etc.).

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