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Marketing Institute of Ireland MSc Digital Marketing & Analytics

Marketing Institute of Ireland

MSc Digital Marketing & Analytics

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Key Summary

    About: The MSc Digital Marketing & Analytics focuses on the skills needed to drive digital marketing success. This course combines marketing strategies with analytical tools to evaluate performance and improve online presence. Students will explore topics like digital advertising, social media marketing, SEO, and data-driven decision-making over a period of one year.
    Career Outcomes: Graduates can pursue careers in various fields such as digital marketing specialist, data analyst, SEO consultant, content strategist, or social media manager, taking advantage of the high demand for marketing professionals skilled in analytics.

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Introduction

The landscape in which we work, live, and socialise is changing exponentially with technological development's rapid pace. This cutting edge MSc programme provides a transformational educational opportunity that will inspire, support and develop students in reaching their full potential.

The programme has been designed for mid to senior marketing professionals looking to empower themselves and understand how to utilise and leverage new technologies synonymous with business growth and development. This programme promises to equip marketing professionals with the understanding, knowledge and know-how around the ever-changing digital landscape which has the power to transform business success.

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