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Mariano Gálvez University of Guatemala Master in Communication and Public Image
Mariano Gálvez University of Guatemala

Master in Communication and Public Image

Guatemala City, Guatemala

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Spanish

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Sep 2024

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On-Campus

Key Summary

    About: The Master in Communication and Public Image focuses on developing skills to manage communication strategies and enhance public perception. Students will explore various communication theories and practices, engaging with real-world case studies. This program prepares graduates for effective communication in diverse contexts, fostering critical thinking and strategic planning abilities.
    Career Outcomes: Graduates can pursue careers in public relations, corporate communication, marketing, advertising, and media management. Potential job roles include public relations manager, communication consultant, and brand strategist. This degree opens doors to various industries where effective communication is crucial.

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Introduction

In all courses, it will be developed from a practical and participatory theoretical modality, through the use of various ICTs. It will include creative thinking exercises through worksheets, guided reading of support documents to strengthen knowledge, directed autonomous study, individual and group work with tutoring, socialization meetings, practical exercises for the application of various techniques by the professor.

Expository, active, and participatory classes. Readings, summaries, content analysis according to the program. Individual and group documentary and field research work. Exhibition of investigated subjects and tasks carried out. Use of laboratories.

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