Marbella International University Centre

MSc International Business Management

The International Business Management course imparts an understanding and discerning awareness of the intricacies and interconnectedness that define the national and international institutional, political, and economic backdrop within which international enterprises function.

Furthermore, it will equip you with insights into vital aspects of leadership within a cross-cultural context.

The course content revolves around international business decisions and the fundamental drivers propelling the process of internationalization.

You will acquire the ability to:

• Analyze the pivotal components of an effective global strategy and the catalysts behind globalization
• Evaluate the formulation of global marketing strategies, encompassing digital business considerations
• Effectively oversee global operations and financial matters, while embracing an entrepreneurial mindset.
• Spanning from the fundamentals of business strategy and comprehending the international business landscape to becoming innovative professionals with reflective and analytical abilities, the course's objectives aim to cultivate graduate competencies through a spectrum of learning avenues.

Moreover, this IBM course will furnish you with theoretical and practical insights into a global business, equipping you with a career within organizations engaged in worldwide business endeavours.

Level 7

Global Marketing in the Digital Era: The module offers comprehensive insights into enterprises that conduct marketing operations beyond their domestic borders, strategically directing their resources and capabilities towards global marketing prospects.

Furthermore, it enhances your understanding of present-day global marketing dynamics and challenges. This encompasses recognizing worldwide digital marketing strategies and gauging the external factors impacting the business milieu. As a result, you will attain proficiency in formulating marketing strategies on a global scale.

Competitive Strategy and Innovation: During this module on Competitive Strategy and Innovation, you will cultivate a profound comprehension of contemporary notions in strategy and innovation, prioritizing business expansion and innovation. You will acquire the expertise and capabilities to craft and oversee novel products, services, and business models through innovative means.

Data Science Insights for Decision Making: The module "Data Science Insights for Decision Making" introduces the cycle of information processing and supports you in developing a discerning comprehension of the decision-making concept.

This module will provide you with the necessary instruments to appraise risks, appraise competing strategies, and efficiently allocate resources, all of which enhance decision-making and confer a competitive edge.

Geopolitical Economy of International Business: This module offers you a perspective into the intricate and global interconnectedness of the political and economic landscape in which international enterprises function.

The module centres on a thorough examination of current viewpoints on the global political economy, particularly regarding international trade, global finance, the role of international organizations in fostering the economic growth of businesses, global environmental politics, and multinational corporations.

Global Sustainable Operations: This module offers you the chance to assess the intricacy of effectively overseeing operational functions within a global enterprise.
This encompasses areas concerning operational strategy, organizational framework, logistics and supply chain management, project management, and quality control.

Leading and Managing Across Cultures: This module will equip you with the capacity to cultivate a discerning perspective when investigating cross-cultural management and leadership. It will help you acknowledge the intricacies inherent in overseeing diverse cultures and circumstances.

Furthermore, you will grasp the difficulties and potential advantages that managers encounter when operating in diverse cultural environments. You will also gain insight into the obstacles and possibilities confronting leaders and managers as they navigate virtual teams across cultural boundaries.

International Business Management Project: The objective of this module is to facilitate the enhancement of your comprehension of the problem-centred research procedure using hands-on participation. It also aims to equip you with the competencies essential for overseeing intricate research initiatives focused on addressing business challenges within a global framework.

We maintain robust connections with both local and global employers, and our alumni secure employment across diverse industries, frequently in higher-level roles.

Recent alumni have progressed into positions including:

• Operations Manager
• Marketing Manager
• Sales Manager
• Project Coordinator
• Data Analyst
• Financial Planner.

Marbella Internation University Centre takes with great pride in being the only university in the Costa del Sol region that offers British-accredited BA and MA programmes entirely taught in English through our exclusive partnership with the university of West London, UK.