Management University (Universidad Alta Dirección (UAD))
BACHELOR IN MARKETING AND DIGITAL COMMUNICATION
Panama City, Panama
Bachelor's degree
DURATION
LANGUAGES
Spanish
PACE
APPLICATION DEADLINE
EARLIEST START DATE
Mar 2027
STUDY FORMAT
On-Campus
Key Summary
About: The Bachelor in Marketing and Digital Communication at ADEN University Campus Panama trains students in digital marketing, digital communication, corporate and political communication. ADEN is a business-sciences higher education institution focused on practical, applied learning and entrepreneurship. It was authorized by Executive Decree No. 260 (2006) as Universidad Alta Dirección, accredited by CONEAUPA in 2015, and renamed ADEN University, Campus Panama by Executive Decree No. 469 (2018). You'll study strategy, social media, content, analytics, branding, and stakeholder engagement, using methods that connect study with business reality.
Career Outcomes: Digital marketing manager, social media strategist, political communications advisor, and entrepreneur.
You are interested in developing marketing strategies in digital media for the corporate sector or in your own company.
You are interested in establishing digital communication strategies for the world of politics.
