Lynn University

BA in Advertising and Public Relations

Make an impact

As an advertising and public relations major, you’ll learn how to design, develop and launch incredible campaigns. The field of advertising and public relations are large industries that affect our lives and the fields continue to grow domestically and globally. In this program, you'll learn about advertising, social media, and public relations and how the industries impact businesses, as well as political and social arenas.

And you’ll learn all of this from and work with faculty and professors who are experts in their field. They will provide you with hands-on learning experiences and opportunities in strategic communication. This program provides you the opportunity to develop skills to assess both domestic and international perspectives, develop innovative approaches and implement creative designs inside a dynamic environment. Once you’ve earned your bachelor's in advertising and public relations, you’ll be well-equipped for a broad range of careers in advertising and public relations.

What you’ll learn as an advertising and public relations major

Are you interested in becoming a brand manager, social media manager, copywriter, account executive, art director, media planner, social media designer, advertising and public relations account executive, public relations specialist, or strategic planner? If the answer is yes, the advertising and public relations bachelor's program is the perfect fit for you. Here's what you'll study as an advertising and public relations major:

• Background in public relations, persuasion, design, and production
• Strong foundation in communication theory and practice
• Training in public interaction and maintaining successful relationships
• Creation of advertising and public relations campaigns

Plus, this program may also lead you toward a career in business, marketing, or non-profit fields.