Rome, Italy
DURATION
2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Oct 2025
TUITION FEES
EUR 4,390 / per year
STUDY FORMAT
On-Campus
Key Summary
Introduction
The Master’s Degree in Marketing & Digital Communication provides a comprehensive study of fundamental marketing and communication theory, as well as practical skills, abilities, and tools in crafting and providing content through both traditional and digital media.
Upon completion of this master's degree, graduates should be able to:
- Demonstrate advanced knowledge and competencies of theoretical paradigms and practical techniques for crafting and executing web marketing strategies.
- Demonstrate knowledge and competencies of theoretical paradigms and practical techniques for communicating with different targets through traditional and new media.
- Develop and assess the effectiveness of traditional, as well as digital and social media marketing and communication strategies.
- Analyze and assess the context and implications of the Internet for all major online activities, including collaboration, interactivity, sharing economies, e-commerce, and networking.
- Select and apply current technologies in digital marketing and communication program design, implementation, monitoring, and evaluation.
- Apply suitable methods, tools, and techniques to create and provide effective digital content.
- Graduates of this program may pursue careers in communication and marketing, consulting, and enterprises across different industries, including private, public, non-profit, small- and medium-sized businesses, services, as well as self-employed.
Gallery
Admissions
Scholarships and Funding
Enrolled students who fulfill the merit and financial requirements can apply for education grants. The amount goes from a minimum of € 1989 to a maximum of € 5.052,56 and varies according to the economic conditions of the family unit and the place where the student is resident. Students can ask for a part of the education grant to be converted into credit for the catering service.
Financial support through grants, exemption from tuition fees and various bands with reduced tuition fees, Accommodation through its special Housing service point, Meal facilities, Part-time jobs, and allowances for disabled students.
Curriculum
First-year
- Brand management and media planning
- Communication metrics - web analytics and data mining
- Web marketing and digital advertising
- Business planning and start-up
- Corporate Social Responsibility
- Customer Relationship Management and Marketing
- Project work (Marketing Plan)
- Business English
- Theology
Second year
- Digital Public Relations
- Digital writing and visual design
- Events management
- Sponsorship and fundraising
- Web design
- Project work (Lab Social Media Management and web Analytics) or Internship
- Thesis
Final thesis and graduation
Master's degree is awarded to students who have gained 120 ECTS/CFU credits and satisfied all curricular requirements, including the production and public defense of an original dissertation. The thesis is worth 21 ECTS.
To be admitted to the graduation session students must earn all the credits provided for in the program structure except for those credits of the thesis and must not have any pending financial obligations to LUMSA University. The thesis is evaluated on contents, presentation, and defense.
For the final assessment of the entire degree, a 110-point scale is used. Students pass the final degree exam if they obtain a mark of at least 66 (if the student has an average of 18 on 30). The Board can unanimously award "lode" (cum laude) as a special distinction.
Program Outcome
Master's degree is awarded to students who have gained 120 ECTS/CFU credits and satisfied all curricular requirements, including the production and public defense of an original dissertation. The thesis is worth 21 ECTS.
To be admitted to the graduation session students must earn all the credits provided for in the program structure except for those credits of the thesis and must not have any pending financial obligations to LUMSA University. The thesis is evaluated on contents, presentation, and defense.
For the final assessment of the entire degree, a 110-point scale is used. Students pass the final degree exam if they obtain a mark of at least 66 (if the student has an average of 18 on 30). The Board can unanimously award "lode" (cum laude) as a special distinction.
Program Tuition Fee
Career Opportunities
- Social Media Manager
- Digital Communication Manager
- Brand Manager
- Digital Marketing Manager
- New Media Publishing
- Social Media Specialist and Consultant
- Events Manager
- Sponsorship Specialist
- Fundraising Specialist