AI for Marketing and Communication
Rome, Italy
Master degree
DURATION
2 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
EUR 4,390 / per year
STUDY FORMAT
Distance Learning, On-Campus, Blended
Key Summary
About: LUMSA (Libera Università degli Studi Maria Ss. Assunta di Roma) is a public non-state Italian university founded by Luigia Tincani in 1939; it's the second oldest university in Rome and grants qualifications equivalent to state universities. The AI for Marketing and Communication programme mixes lectures, labs, projects and industry engagement to build problem‑solving skills; it covers digital platforms, consumer behavior, sustainable marketing and communication strategies, and includes a curricular internship with companies, institutions and tech startups, plus Erasmus+ mobility.
Career Outcomes: You'll be ready for digital marketing roles; also employers include startups, agencies and institutions. Roles: Social Media Manager, Digital Marketing Manager, Brand Manager, Events Manager, Fundraising Specialist.
Teaching combines theoretical lectures, laboratories, project work, and practical exercises, along with opportunities to engage with industry professionals, in order to develop active, problem-solving-oriented skills. Students learn to interpret the evolution of digital platforms, anticipate consumer behaviour, and design innovative, responsible, and sustainable marketing and communication strategies.
The study programme includes a curricular internship at companies, institutions, and technology startups, fostering the practical application of acquired skills and facilitating entry into the job market. It also offers international mobility opportunities through Erasmus+ and the University's cooperation agreements.
Enrolled students who fulfill the merit and financial requirements can apply for education grants. The amount goes from a minimum of € 1989 to a maximum of € 5.052,56 and varies according to the economic conditions of the family unit and the place where the student is resident. Students can ask for a part of the education grant to be converted into credit for the catering service.
Financial support through grants, exemption from tuition fees and various bands with reduced tuition fees, Accommodation through its special Housing service point, Meal facilities, Part-time jobs, and allowances for disabled students.
First-year
- Brand management and media planning
- Communication metrics - web analytics and data mining
- Web marketing and digital advertising
- Business planning and start-up
- Corporate Social Responsibility
- Customer Relationship Management and Marketing
- Project work (Marketing Plan)
- Business English
- Theology
Second year
- Digital Public Relations
- Digital writing and visual design
- Events management
- Sponsorship and fundraising
- Web design
- Project work (Lab Social Media Management and web Analytics) or Internship
- Thesis
Final thesis and graduation
Master's degree is awarded to students who have gained 120 ECTS/CFU credits and satisfied all curricular requirements, including the production and public defense of an original dissertation. The thesis is worth 21 ECTS.
To be admitted to the graduation session students must earn all the credits provided for in the program structure except for those credits of the thesis and must not have any pending financial obligations to LUMSA University. The thesis is evaluated on contents, presentation, and defense.
For the final assessment of the entire degree, a 110-point scale is used. Students pass the final degree exam if they obtain a mark of at least 66 (if the student has an average of 18 on 30). The Board can unanimously award "lode" (cum laude) as a special distinction.
Master's degree is awarded to students who have gained 120 ECTS/CFU credits and satisfied all curricular requirements, including the production and public defense of an original dissertation. The thesis is worth 21 ECTS.
To be admitted to the graduation session students must earn all the credits provided for in the program structure except for those credits of the thesis and must not have any pending financial obligations to LUMSA University. The thesis is evaluated on contents, presentation, and defense.
For the final assessment of the entire degree, a 110-point scale is used. Students pass the final degree exam if they obtain a mark of at least 66 (if the student has an average of 18 on 30). The Board can unanimously award "lode" (cum laude) as a special distinction.
- Social Media Manager
- Digital Communication Manager
- Brand Manager
- Digital Marketing Manager
- New Media Publishing
- Social Media Specialist and Consultant
- Events Manager
- Sponsorship Specialist
- Fundraising Specialist