Università LUM - School of Management
Master in Beauty Innovation Management (MABIM)
Milano, Italy
Master degree
DURATION
1 year
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Feb 2027
TUITION FEES
EUR 9,000
STUDY FORMAT
On-Campus
The Italian cosmetic industry is not merely a cornerstone of the 'Made in Italy' brand, but a burgeoning sector that reached a total turnover of €17.4 billion in 2025, with a projected growth of 6.1% in 2026. The market has evolved from a linear distribution model into a complex ecosystem defined by Omnichannel strategies, Direct-to-Consumer (DTC) pathways, Social Commerce, and the Creator Economy.
In this landscape, the Master in Beauty Innovation Management (MABIM) – taught entirely in English – aims to develop professionals capable of leading sectoral transformation through a curriculum of excellence. It integrates strategic management, digital marketing, brand positioning, and consumer analytics, focusing on applied AI, trend forecasting, customer experience, and sustainability. The MABIM master’s program prepares leaders for innovation and international expansion within beauty and luxury management, offering vertical specializations in cosmetics, fragrances (with an emphasis on artistic perfumery), nutraceuticals, and wellness.
Educational Model
Development of Managerial Thinking and Competencies
- Development of specialized managerial skills designed for optimal career placement.
- Theoretical and practical analysis of management models and tools, emphasizing the involvement of leading entrepreneurs, managers, and industry consultants.
- Personalized mentorship and continuous assessment of learning progress throughout the curriculum.
Action Learning
- Interactive learning methodologies, including case studies, critical incidents, role-playing, and simulations.
- ‘What-if’ analysis conducted with industry leaders to cultivate critical thinking and strategic decision-making.
- On-site company visits to observe industry best practices firsthand.
- Field-based project work within host organizations to implement and document managerial innovation.
Personal and Professional Positioning
- Career counseling sessions to define target professional profiles.
- Dedicated personal branding activities.
- Targeted internships within national and international organizations.
Faculty
Educational excellence is underpinned by a high-profile faculty, serving as a direct bridge between academia and industry. It brings together distinguished academics and PhD-qualified researchers active in international scientific research, alongside senior managers and practitioners from leading organisations within the creative industries, dedicated to imparting practical expertise, case studies, and innovative perspectives.
The Master’s program is designed for individuals seeking to pursue professional roles such as:
- Brand Manager / Junior Brand Manager (Beauty and Luxury)
- Product Manager
- E-Commerce Manager
- DTC (Direct-to-Consumer) Manager
- Social Media Manager
- Influencer Specialist
- CRM (Customer Relationship Management) Specialist
- Omnichannel Strategy Specialist
- Beauty Innovation Manager
- Sustainability Specialist
Development of thought and managerial skills
- Development of managerial skills aimed at an optimal positioning in the world of work.
- Theoretical and practical analysis of the management models and tools, favoring the participation of entrepreneurs, managers, professionals, consultants, administrators and public managers representative of the sector.
- Personalized tutoring and evaluation test of the level of learning and growth during the course.
Action learning
- Interactive learning with case study, incidents, role-playing and simulations.
- What-if Analysis with the key players of the companies’ changing in order to develop the managerial thought and critical skills.
- Company tours in order to verify good practices in the field.
- Development of project works in the hosting companies in order to contribute to the realization and documentation of managerial innovative actions.
Development of Personal and Professional Positioning
- Orientationinterviewsinordertodefinetheexpectedprofessionalpositioning.
- Personal branding activity.
- Focused internship in national and international companies.
The curriculum entails a total workload of 1,500 hours, structured as follows:
- 360 hours of classroom instruction (lectures);
- 790 hours of guided and individual study, seminars, and workshops;
- 350 hours dedicated to curricular internships or project work.
Attendance is mandatory for all scheduled academic activities.
To qualify for the degree, students must fulfill a minimum attendance requirement of 70% of the total lecture hours.
The educational pathway is organized in the following modules:
- Strategy and Business Model Innovation
- Strategic Marketing and Product Management
- Digital Marketing
- Design Thinking and Project Management
- Brand Innovation and Beauty Customer Behaviour Management
- Product Management and Go-To-Market
- Sustainability and Clean Beauty
- International Strategies and the Internationalization of 'Made in Italy'
- Made in Italy and Luxury Goods Management
- Trend Watching and Forecasting
- Retail and Sales Management
- Beauty AI Lab
- Cosmetics Go-To-Market Lab