MSc Marketing
Rome, Italy
DURATION
2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
EUR 13,600 / per year *
STUDY FORMAT
On-Campus
* Luiss tuition fee is to be paid in three installments
Key Summary
Introduction
The Master's in Marketing prepares professionals to excel in a dynamic marketplace shaped by societal, technological, and sustainability challenges. Designed to equip students with both foundational and advanced marketing skills, the programme integrates traditional topicsโsuch as consumer behaviour, branding, and marketing communicationโwith cutting-edge areas like marketing analytics, neuromarketing, and customer experience
Students engage with real-world challenges through a practical and experiential approach, working on projects, case studies, and simulations. Guided by top academics and industry experts, including Luiss Alumni, this hands-on methodology strengthens technical skills, fosters creativity, and promotes innovationโessential assets for thriving in a competitive environment.
The programme offers a versatile structure, allowing students to tailor their education to their professional aspirations. During the second year, students can choose between three specialised majors: Customer Engagement & Relationship Management, Analytics and the BI Luiss Joint MSc in Marketing, ensuring targeted preparation for a variety of career paths.
Admissions
Scholarships and Funding
Luiss offers a variety of full and partial scholarships to talented students from all over the world each year. Visit the University's website to learn more.
Curriculum
The Master's Degree in Marketing provides a solid grounding in modern marketing strategies and techniques. Thanks to its structured curriculum and specialized majors, students gain in-depth knowledge, practical skills, and strategic expertise to navigate the complexities of today's dynamic landscape.
Study Plan
I Year (for Customer Engagement and Relationship and Analytics)
Key Topics in Marketing
Qualitative & Quantitative Research Methods for Marketing
Behavioral Economics: Foundation
Marketing and Law
Consumer Behavior
Digital Marketing
Marketing Metrics
Integrated Marketing Communication
Behavioral Economics: Applications
Market Data Analysis
II Year
Major: Customer Engagement and Relationship
Product & Brand Management
Customer Relationship Management
2 Elective Courses
ADDITIONAL CREDITS
Mandatory language
Internship or Project Work
Other Activities to be Defined
Final Test
Major: Analytics
Marketing Analytics
Data Visualization
2 Elective Courses
ADDITIONAL CREDITS
Mandatory language
Internship or Project Work
Other Activities to be Defined
Final Thesis
Major: BI-Luiss Joint MSc in Marketing
I Year
Brand Management/Topics in Digital Marketing
Service Marketing
Understanding the Consumer
Introductory Data Science for Marketing
Customer Value Analytics
Marketing Research
Research Methodology - Marketing
Marketing for a Better World
Ethics and Sustainability in Organizations
II Year
Marketing Law and Regulation
Behavioral Economics and Consumer Decision Making
Integrated Marketing Communication
Performance Marketing
Data and Artificial Intelligence Labs
Elective Course
Thesis Writing Seminar
Final Thesis
Program Tuition Fee
Career Opportunities
Students of the Master's Degree in Marketing develop both fundamental knowledge and specialized skills. This makes marketing graduates well-prepared to take on a variety of professional roles and, most importantly, to pursue career paths leading to top-level positions.
In particular, graduates specializing in Marketing Analysis and Measurement can be employed as:
- Marketing/Business/Industry Analyst
- Marketing & Sales Performance Specialist
- Researcher (in institutes, research firms, and analysis offices)
- Brand/Product/Communication Manager
- Consultant
On the other hand, graduates specializing in Marketing Process and Relationship Management can find employment as:
- Marketing Manager
- Brand/Product/Communication Manager
- Account/Sales Manager
- Merchandiser/Promoter
- Consultant
Luiss ensures strong career prospects for its graduates through high employability rates, rapid job placement, and extensive industry connections. With dedicated career support and strategic partnerships, students benefit from numerous opportunities to kickstart successful careers.
- High Employability: 96% employment rate 1 year after graduation
- Fast Placement: The average time between graduation and employment is just one month.
- Early Offers: 64% of Luiss students receive a job offer before graduating.
- Strong Industry Connections: Partnerships with 500+ companies and institutions.
- Extensive Opportunities: 3,350 internships and job placements in 2023.
- Personalized Support: 2,500 yearly one-to-one career guidance sessions.
- Networking & Recruitment: over 100 events, workshops, and career days with employers in Italy and abroad.
English Language Requirements
Certify your English proficiency with PTE. The faster, fairer, simpler English test, accepted by thousands of universities around the world. PTE, Do it worry-free!
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.