MSc Marketing
Rome, Italy
MSc
DURATION
2 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
EUR 16,000 / per year *
STUDY FORMAT
On-Campus
* Luiss tuition fee is to be paid in three installments
Key Summary
About: The MSc Marketing at Luiss blends marketing fundamentals with digital, data-driven and sustainable approaches. You’ll study brand management, consumer behavior, marketing analytics and data-informed decision-making. The programme stresses critical thinking, analytical rigor and international vision. Director: Professor Paolo Peverini. Degree class LM-77. Luiss focuses on economics, management, law and AI.
Career Outcomes: Graduates take roles like marketing managers, brand/product managers, marketing analysts, martech specialists, content & social strategists, account managers and consultants. Luiss reports a 95% employment rate one year after graduation and 12% working abroad. The university links students with 500+ employers and offers double degrees, exchanges and international mobility.
The Programme at a Glance
The Master's Degree Programme in Marketing provides a comprehensive education that combines marketing fundamentals with the latest trends, giving students the tools they need to tackle complex problems and to build and manage strong brands, analyse consumer behaviour and use data to make effective decisions in increasingly dynamic, technological and sustainable markets.
The curriculum covers both traditional topics - consumer behaviour, marketing communication and branding - and cutting-edge topics such as marketing analytics, artificial intelligence and neuromarketing.
Teaching adopts a practical and experiential approach, applying theoretical knowledge to real-world situations. This method enhances technical skills and fosters creativity and innovation, key elements in standing out in a competitive marketplace.
Useful information:
- The programme director is Professor Paolo Peverini
- The degree class is LM-77
ACADEMIC YEAR: 2026-2027
The programme offers a structured curriculum that connects academic knowledge with real-world marketing practice.
During the first year, students complete a common core of marketing fundamentals before choosing one of two majors to specialise their learning path:
- Marketing Strategy, Management and Communication (taught in Italian and English)
- Marketing Analytics and Data Science (taught in English and Italian)
Study Plan
Major: Marketinrg Strategy, Management and Communication
Year I
- Marketing Fundamentals
- Qualitative and Quantitative Research Methods for Marketing
- Consumer Behavior Analysis: Fundamentals of Behavioral Economics
- Marketing and Law
- Consumer Behavior Analysis: Purchase Behavior Analysis
- Applications of Behavioral Economics
- Data Analysis
- Languages of communication
- Digital, social media and performance marketing
- Product & Brand Management
Year II
- Integrated Marketing Communication – 6 ECTS
- Brand Content and Storytelling – 6 ECTS
- Two Cross-Elective Courses – 12 ECTS
- Internship – 6 ECTS
- Final Thesis – 16 ECTS
- Other Activities – 12 ECTS
Total: 120 ECTS
Major: Marketing Strategy, Management and Communication
Year I
- Marketing Fundamentals
- Qualitative and Quantitative Research Methods for Marketing
- Consumer Behavior Analysis: Fundamentals of Behavioral Economics
- Behavioural Economics: Applications
- Marketing Data Analysis
- Communication Languages
- Digital, Social Media and Performance Marketing
- Product & Brand Management
Year II
- Integrated Marketing Communication – 6 ECTS
- Brand Content and Storytelling – 6 ECTS
- Two Cross-Elective Courses – 12 ECTS
- Internship – 6 ECTS
- Final Thesis – 16 ECTS
- Other Activities – 12 ECTS
Major: Marketing Analytics and Data Science
Year I
- Key Topics in Marketing – 6 ECTS
- Qualitative & Quantitative Research Methods for Marketing – 8 ECTS
- Consumer Behaviour Analysis: Behavioural Economics (Foundations + Applications) – 12 ECTS
- Marketing and Law – 6 ECTS
- Marketing Data Analysis – 6 ECTS
- Marketing Metrics – 6 ECTS
- Marketing Analytics – 6 ECTS
- Customer Insight in the AI Era – 6 ECTS
Year II
- AI for Marketing – 6 ECTS
- Data Visualisation – 6 ECTS
- Two Cross-Elective Courses – 12 ECTS
- Internship – 6 ECTS
- Final Thesis – 16 ECTS
- Other Activities – 12 ECTS
Total: 120 ECTS
Major: Marketing Analytics and Data Science
1st Year 2026-2027
- Key Topics in Marketing – 6 ECTS
- Qualitative & Quantitative Research Methods for Marketing – 8 ECTS
- Consumer Behaviour Analysis: Behavioural Economics (Foundations + Applications) – 12 ECTS
- Behavioural Economics: Applications
- Marketing Data Analysis
- Marketing Metrics
- Marketing Analytics
- Customer Insight in the AI Era
2° Year 2027-2028
- AI for Marketing – 6 ECTS
- Data Visualisation – 6 ECTS
- Two Cross-Elective Courses – 12 ECTS
- Internship – 6 ECTS
- Final Thesis – 16 ECTS
- Other Activities – 12 ECTS
Luiss offers both full and partial tuition fee exemptions and scholarships, made possible through the contribution of public and private partners. Students can benefit from concrete financial support throughout their studies. The University has also signed agreements with Italian banks to provide flexible, unsecured loan solutions.
International Experience and Opportunities
Luiss offers numerous international programmes for students, which can be accessed depending on their current or future degree programmes.
- Double Degree Programmes for Master’s Students
- Erasmus and International Exchange Programmes
- Free Mover Semester Abroad
- Summer Schools Abroad
Discover all the international programmes and opportunities for experience abroad offered by Luiss to enrich your academic and professional career.
Career Paths
Those who undertake the degree programme develop both their basic knowledge and specialist skills. This ensures that graduates in marketing are well positioned to take on a variety of professional roles and, above all, to embark on career paths projected towards top positions, including international ones.
In particular, graduates majoring in Marketing Analytics and Data Science will be able to find jobs as:
- marketing/business/industry analysts
- marketing & sales performance specialists
- marketing technology specialists
- researchers (at institutes, research companies and research offices)
- brand/product/communication managers
- consultants
Whereas graduates majoring in Marketing Strategy, Management and Communication will be able to find jobs as:
- marketing managers
- brand/product/communication managers
- account/sales managers
- content & social media strategists
- merchandisers/promoters
- consultants
Graduates and Employability
- The employment rate of Luiss graduates one year after graduation is 95%.
- The average time that passes between graduation and one’s first job is 1 month, with 70% of graduates already having a job offer before graduation.
- 12% of graduates work abroad.
- Luiss boasts an active network of over 500 employers: businesses, public and private institutions, and multinationals, which offer graduating students and recent graduates concrete job opportunities.
- In 2024, more than 3,200 placements were made between internships and jobs.
- More than 2,800 one-to-one career guidance meetings were provided to support students and recent graduates in their career paths.
- Over 5,000 students took part in networking and recruiting events, organised during 2024: more than 40 events, including 4 career fairs, with the involvement of over 300 employers and 90 Luiss alumni professionals.