Master in Digital Entertainment Business
- Rome, Italy
- Amsterdam, Netherlands
Master degree
DURATION
12 months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2027
TUITION FEES
EUR 18,000
STUDY FORMAT
On-Campus
Key Summary
About: The Digital Entertainment Business major is part of the Master in Management of Creative and Cultural Industries. It's a first-level degree programme accredited by the Italian Ministry awarding 65 ECTS. Taught by Luiss Business School (Triple Crown accredited), the programme starts at the Amsterdam hub and finishes at Villa Blanc Campus in Rome. You study digital strategy for entertainment and creative industries—film, TV, gaming and music distribution—combining academic insight and real-world experience in two cultural hubs.
Career Outcomes: Graduates work across entertainment and cultural industries as Strategist, Marketeer, (Creative) Producer, Innovation Manager, Business Analyst, Project Manager, Strategy Consultant roles.
Digital Entertainment Business is a Major of the Master in Management of Creative and Cultural Industries. The Master is a first-level Degree Programme accredited by the Italian Ministry and provides students with 65 ECTS. The Master will start in the Netherlands, at the Amsterdam hub of Luiss Business School, and will end in Italy, at Villa Blanc Campus in Rome.
Objectives
The Major in Digital Entertainment Business, held in Amsterdam and Rome, offers students the knowledge, skills and mindset to work within the entertainment industries with a strong emphasis on digital strategies and prepares them for a career in entertainment companies – such as film companies, broadcasters, movies and gaming productions, and music distribution platforms, among others.
The Major starts at the Luiss Business School Amsterdam Hub, where students will have the opportunity to study in a city globally known for its business acumen and innovation, especially in creative industries and entrepreneurship. Besides being the birthplace of one of the major video game studios and many globally successful TV formats, Amsterdam is the headquarter of several large entertainment companies.
The second part of the programme will take place at Villa Blanc Campus in Rome, where Luiss Business School has a consolidated experience in Creative and Cultural Industries as well as a strong connection with companies operating in these sectors. Rome not only has a long-standing reputation as one of Europe’s leading artistic and cultural capitals—recognized in 2015 when the city was designated a UNESCO “Creative City of Film”—but is also home to Cinecittà, one of the largest and most iconic film production studios in Europe.
Core courses
The core courses introduce students to industry-focused concepts that are specific to this major. These courses provide students with the key principles and skills they need to better understand their chosen sector.
- Strategy in Entertainment Industries
- Data Analytics, Statistics and AI
- Entertainment Law
- Marketing in Entertainment Industries
- Creativity and Innovation Management
Advanced courses
The advanced courses provide students with an in-depth perspective on specific aspects of international business, adopting a more practical approach.
- Negotiation in Entertainment Industries
- Storytelling
- Communication and PR
- Cultural Policy
- Budgeting and Control in Entertainment Industries
Elective courses
- Theory and Technique of Television Language
- Production Planning and Distribution
- Global Fine Art Markets
- Contemporary Art History
The Master in Management of Creative and Cultural Industries – Major in Digital Entertainment Business is a first-level Degree Programme.
It is accredited by the Italian Ministry of Education as a “Master Universitario di Primo Livello and provides students with 65 ECTS (European Credit Transfer and Accumulation System).
The Master’s Diploma and ECTS will be awarded to participants who have passed all mandatory exams and assessment tests.
The Luiss Business School offers different funding opportunities, including scholarships, early-bird savings, reductions and loans. Fee waivers cannot be combined with any other waiver, scholarship or sponsorship support.
Luiss Business School Scholarships
Luiss Business School offers deserving candidates up to 3 partial scholarships (covering up to 25% of the tuition fee). The scholarships will be granted based on merit. All candidates will be considered for this award. Candidates will be assessed on: Academic track record (final grade, GPA); Admission test scores; English proficiency; Technical competences (Office, Adobe, etc.); Proven expertise or personal acknowledgement; Certifications; International experience.
INPS Scholarships
The publication date of the call for scholarships offered by the Italian National Welfare Institute (INPS) has yet to be defined by the institution.
Calabria Region Scholarships
The Calabria Region 2026 call for applications supports graduates residing in Calabria with vouchers of up to €10,000 to cover tuition fees for an Executive Master at Luiss Business School.
The programme puts students on career paths in a wide range of organisations in the entertainment industries, in positions such as:
- Strategist
- Marketeer
- (Creative) Producer
- Innovation Manager
- Business Analyst
- Project Manager
- Strategy Consultant
The Major in Digital Entertainment Business is aimed at recent graduates — or those graduating soon — interested in developing competencies in the entertainment industries.
Soft Skills Lab
Soft Skills Lab is aimed at personal growth, allowing students to develop cross-cutting skills through practical activities structured to enable effective customization of the educational path with the support and guidance of our staff.
Internship
The curricular internship is generally done at the end of the Major in Digital Entertainment Business and represents an opportunity for students to combine theory and hands-on experience, coming into direct contact with professionals working in the industry. The Career Service Office supports students in their search for internship opportunities, thus helping to broaden their career prospects and giving them the possibility to acquire the necessary work experience, both increasing and improving their skills while expanding their business network.