Major in Digital Marketing
- Rome, Italy
- Milan, Italy
Master degree
DURATION
12 months
LANGUAGES
Italian
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2027
TUITION FEES
EUR 18,000
STUDY FORMAT
On-Campus
Key Summary
About: The Major in Digital Marketing at Luiss Business School prepares students with tools and techniques to improve commercial and communication processes for businesses and organizations. Master in Marketing Management offers majors including Digital Marketing and runs on campuses in Rome and Milan. The programme combines digital marketing, social communication, analytics, omnichannel strategy, and marketing to give practical skills you can apply in the workforce.
Career Outcomes: Graduates can pursue roles such as digital marketing analyst, social media manager, digital communication specialist, brand/product manager, media strategist, data analyst, and marketing manager. Employers include companies, media organizations, consultancies, and digital firms.
The Major in Digital Marketing is designed to provide participants with the most innovative tools to improve the commercial and communication processes of businesses and organizations.
Objectives of the Major in Digital Marketing
The Master's program with a major in Digital Marketing aims to provide participants with the most innovative tools and techniques to improve the commercial and communication processes of businesses and organizations, with particular attention to digital marketing and social communication activities and tools.
The Master's program is offered at the Luiss campuses in Rome and Milan.
The Master in Marketing Management is characterised by the presence of 5 Majors , or 5 macro-areas of specialisation:
- Major in Export Management for Made in Italy
- Major in Digital Marketing
- Major in Sales & Account Management
- Major in Omnichannel Distribution Strategy
- Major in Corporate Event: Management, PR and Communication
The Majors allow participants to acquire both general and focused training in a specific marketing macro-area. Upon completion of the Master's program, students will have acquired comprehensive and practical training that can be immediately applied to the workforce.
The Major in Digital Marketing provides participants with the most innovative tools to improve the commercial and communication processes of companies and organizations, with a particular focus on digital marketing and social communication activities and tools.
Core courses
The core courses aim to introduce students to key concepts related to the Master's industry and provide the principles and skills necessary to acquire a more comprehensive knowledge of the sector.
- Advanced Marketing Management
- The Marketing Plan in the Digital Age
- UX, New Technologies and Owned Platforms
Specialization courses
The specialization courses offer an in-depth perspective on the specific aspects related to the Master's industry and provide a purely practical approach.
- Search Engine Marketing and Optimization
- Omnichannel Management
- Creativity, Digital Video Channels and Influencer Marketing
- CRM
- Social Media Management Fundamentals
The Master in Marketing Management – Major in Digital Marketing is a first-level Master's degree that awards at least 60 University Training Credits (CFU).
Luiss Business School offers various financial aid options for program enrollment. The discounts listed cannot be combined with other discounts, sponsorships, or scholarships available for the Master's program.
Luiss Business School Scholarships
Luiss Business School awards up to three scholarships covering up to 20% of the program's tuition fee to the most deserving candidates. All candidates will be eligible for the scholarship without having to submit a specific application. The following factors will be considered in the evaluation of merit: academic record, results obtained in the admission tests, English language proficiency, international experience, and interpersonal skills.
INPS scholarships
The publication date for the INPS scholarships is yet to be determined by the institution.
Calabria Region Scholarships
The 2026 Calabria Region call supports graduates resident in Calabria with vouchers of up to €10,000 to cover the costs of enrolling in an Executive Master at the Luiss Business School .
The Major in Digital Marketing trains professionals capable of using innovative tools and techniques to improve the commercial and communication processes of businesses and organizations, with a particular focus on digital marketing and social media communication activities and tools. Specifically, potential career opportunities for participants include:
- Analysts, specialists, and managers for companies or digital leaders
- Analysts, specialists, and managers for media companies (or company media directors)
- Data analyst in companies and consulting groups
- Social media manager
- Digital communication specialists
- Brand/product manager
The Major in Digital Marketing is intended for undergraduates and recent graduates. A degree in Economics, Communications, or Marketing is an advantage for admission.
Experience
Experiences are “experiential” activities, structured over a single day or several days, which allow students to improve their analytical thinking combined with a real practical aptitude.
The Experiences differ between the Rome Campus and the Milan Hub.
Rome Campus
- Budget allocation in digital fashion & luxury
Students will be engaged in understanding the global competitive situation through a benchmark analysis of the fashion/luxury industries.
They will then be guided in understanding the effectiveness of digital investments by country/product/media and will subsequently have to evaluate both the overall budget to be allocated per brand/product and the split between advertising and promo.
Milan Hub
- No Binge experience: consumer education & Z Generation
The students, divided into teams, will tackle the main concepts of marketing communication and will delve into the problem of binge drinking, the subject of the Master's challenge.
A series of on-site visits and interviews will then be carried out in large commercial facilities to collect data on the brands' on-pack communications and on the ZGen behaviors perceived by retailers.
- Reverse Marketing: discovering the Value Proposition
Students, divided into working groups, will acquire knowledge of the concept of value proposition, the role of product offerings, and an awareness of the multilayered nature of brand competition and the role of individual offering levers.
Challenge
During classroom lessons, students will participate in a challenge commissioned by the Master's partner companies, aimed at finding innovative solutions to real business needs. This activity will be supervised by a company tutor and will allow students to develop transversal skills by putting what they have learned into practice.
Learning lab
The workshops foster participants' personal growth, guiding them in the development of transversal and soft skills. Students will participate in practical sessions, during which they will cultivate intellectual flexibility, enhance their problem-solving skills, and learn to adapt to different situations, honing their intercultural sensitivity.
Internship
The curricular internship is generally completed at the end of the Major in Digital Marketing and offers students the opportunity to combine theory and practice, coming into direct contact with industry professionals. The Career Services team provides support in finding internship opportunities, thus helping to expand students' career prospects by offering them the opportunity to gain the work experience needed to enhance and improve their skills and expand their business network.