Lucerne School of Business – Management Programs
Master of Science in Business Administration with Major AI Business Leadership
Lucerne, Switzerland
MSc
DURATION
8 semesters
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
30 Apr 2026
EARLIEST START DATE
Sep 2026
TUITION FEES
CHF 1,300 / per semester *
STUDY FORMAT
On-Campus
* Application fee: CHF 250 | Semester fees for Swiss students: CHF 800 | Semester fees for foreign students: CHF 1,300 | Plus additional study-related costs
Major AI Business Leadership, Master of Science in Business Administration
Learn to manage with – and within – an Artificial Intelligence-driven world
Artificial Intelligence (AI) is reshaping business. But real transformation depends on people. This major equips managers to deploy, govern, and scale AI with a human-centered approach – individually, across processes, and into new business models. No coding required.
As artificial intelligence transforms how we live, work, and decide, businesses need more than tech expertise – they need managers who understand the human and organisational side of technology, who can confidently integrate AI into their own and their teams’ work, and who make value-driven, ethical decisions for their companies.
Our interdisciplinary and applied teaching model combines real-world AI use cases, strategy labs, and case-based learning. You will work closely with experienced faculty, visiting experts, and industry partners from across Switzerland* ("Global Innovation Index") and Europe’s thriving digital ecosystems.
Whether your goal is to step into general management with an enhanced AI-skillset, drive digital transformation, develop responsible AI products, or lead human-AI teams, this major empowers you to shape the future.
We are convinced that the AI era requires more than technical skills – it requires trust, hope, and a commitment to human-centered innovation. Join us on this journey!
Programme highlights
Career Opportunities through real-world experience
Engage directly with leading companies and pioneering startups.
Expert Network
Access insights from renowned industry leaders and AI researchers.
Hands-on Learning
Solve authentic business challenges through immersive projects.
Global Perspective
Benefit from international lecturers and study opportunities abroad, including a study week
Four Reasons for the Major
The Manager’s AI Playbook
A clear, manager-first approach to making AI work in practice. Learn to see where AI creates value, weave it into everyday workflows, and lead human–AI teams with clarity and integrity. Become the translator between strategy, people, and data—and the person who turns potential into impact.
Application-Focused Technical Understanding
You don’t need to be a coder to lead in an AI-driven world. This major gives you the data and AI literacy you need to make smart, strategic decisions – and to collaborate effectively with technical experts.
Gateway to a Rapidly Expanding Field
From digital transformation lead, to innovation strategist, to general manager in an AI-first organisation – graduates are in high demand. This major opens doors across industries where AI and digital change drive competitive advantage.
Central Switzerland: Driving Digital Innovation
Switzerland ranks #1 in the Global Innovation Index for the 14th year in a row (2024) [WIPO]. Central Switzerland – home to HSLU – is part of this success, with a dynamic ecosystem of AI startups, tech firms, and research institutions.
What you'll learn
Technological Foundations
Build a working understanding of how key technologies like machine learning, automation, and data pipelines function – so you can lead confidently, even without a coding background.
Humans & Organisations
Master how to collaborate and influence in AI-enabled environments: design roles and skills for human–AI teaming, lead change, and create the conditions for adoption across your teams.
Business Processes
Identify high-value use cases, redesign workflows, and guide solutions from pilot to everyday practice. Learn to align data, systems, and stakeholders so improvements stick and scale.
AI & Innovation
Explore how AI enables new products, services, and revenue models. Connect technological potential to strategy and market positioning to create meaningful business value.
Ethics, Law & Society (across all levels)
Understand and navigate the ethical, societal, and regulatory landscape of AI – building responsible practices and governance into decisions from day one.
Graduate profile
Graduates from the Major in AI Business Leadership are equipped to lead in organisations transformed by artificial intelligence, robotics, and digital technologies. They combine strong analytical thinking with leadership and strategic foresight – enabling them to navigate complexity, manage AI-enhanced teams, and drive value from emerging technologies.
At the same time, they have completed a scientifically sound and application-oriented university education at the Master’s level of 90 ECTS-credits.
Their knowledge and skills enable them to understand the capabilities and limitations of AI, collaborate with technical teams, and lead responsibly in digital environments.
In times of uncertainty and fear around AI, we empower leaders who build trust and spread hope. You’ll gain the skills to design human-centered, sustainable AI solutions – and lead with vision, clarity, and courage where others hesitate.
Graduates typically take on roles as:
Generalist managers
in AI or tech-dense companies across all industries, as well as any organisation that is touched by AI.
Specialists
who can bridge between management, data, and technology, such as:
- AI- and Data-driven innovation management
- Product Leadership in AI-enabled companies
- AI-transformation lead
- Strategy & AI consultant
- AI Governance & Compliance Manager
- Digital Business- / Research Developer
- Innovation- / AI Consultant
- Head of AI Transformation
Any number of jobs that will emerge as AI use spreads throughout organizations and society (New York Times Magazine article about AI-Jobs).