Public Relations - Event Management
Loyalist College of Applied Arts & Technology
Key Information
Campus location
Belleville, Canada
Languages
English
Study format
On-Campus
Duration
1 year
Pace
Full time
Tuition fees
CAD 19,700
Application deadline
Request info
Earliest start date
Sep 2024
Introduction
Public Relations - Event Management
Public relations and event management professionals are increasingly in demand as employers recognize the value of effective communications. A career in PR and event management is never dull! From one day to the next you could be pitching a story, staging a news conference, organizing an event or managing crisis communications.
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the college website for more information.
Curriculum
First Year - Semester One
- Fundraising Fundamentals
- Introduction to Public Relations
- Media Presentations 1
- PR Case Studies 1
- Public Relations Writing 1
- Visual Storytelling 1
First Year - Semester Two
- Event Management
- Field Placement
- Media Presentation Skills & Interviewing
- Professional Portfolio
- Public Relations Case Studies 2
- Public Relations Techniques
- Public Relations Writing 2
- Visual Storytelling 2
Program Outcome
Credential: One-year Ontario College Graduate Certificate
Experiential learning
No textbooks! Students enjoy a combination of project-based learning and hands-on experience that goes beyond the classroom. In this intensive, eight-month program you will:
- Learn from guest speakers in the industry.
- Develop a solid portfolio of relevant workplace skills.
- Participate in a speed-mentoring event and micro-networking session.
- Meet with industry professionals and PR agencies in Toronto.
- Stage a mock disaster during Crisis Communications Week.
- Plan and host special events such as concerts and wine tastings in neighbouring Prince Edward County.
- Write clear, targeted communications materials that deliver your message persuasively.
- Build relationships with media and stakeholders, plan special events, market for corporate and non-profit, deliver compelling presentations, prepare for media interviews and handle crisis situations.
- Use new media, social media and graphics creation to promote your message
Program Tuition Fee
Career Opportunities
Find your career
People come to PR and event management from different backgrounds — from journalism and sociology to fitness and the non-profit sector. In just eight months, you’ll develop skills that will make you an asset in any industry:
- Graduates find dynamic opportunities working for government, hospitals, schools, businesses, advocacy groups and nongovernmental organizations (NGOs), as well as public relations firms.
- You could work as a PR specialist, event manager, fundraiser, media relations specialist, public affairs expert, publicist, or campaign manager.
- Many jobs offer extensive opportunities for travel.
- Entry-level jobs include producing digital media packages, media monitoring, organizing interviews and news conferences, creating visual presentations and planning special events.
- Average entry-level salaries for Ontario graduates range from $40,000 to $44,999* and vary depending on the sector and location. Many graduates in urban centres earn more than $100,000.