Loyalist College of Applied Arts & Technology
Diploma in Business Sales and Marketing

Belleville, Canada

DEGREE TYPE

Diploma

DURATION

2 years

LANGUAGES

English

PACE

Full time

APPLICATION DEADLINE

EARLIEST START DATE

STUDY FORMAT

On-Campus

Key Summary

About : The Diploma in Business Sales and Marketing focuses on equipping students with essential skills in sales techniques, customer relationship management, and marketing strategies. This program is designed to enhance your understanding of the business landscape and prepare you for a dynamic career in sales and marketing.

Career Outcomes : Graduates can explore opportunities in various roles such as sales representatives, marketing executives, and business development managers. This qualification also supports career advancement in corporate environments and entrepreneurial ventures.

People with sales and marketing expertise are revenue generators — making an impact on the bottom line, a talent that’s in demand in virtually every sector. Apply your skills to a career in commerce, health care, IT, manufacturing, advertising, telecommunications or sports and entertainment.

Loyalist Offers Flexible Learning

Applicants with a post-secondary diploma or degree may be eligible for direct entry to year two

Turn Your Diploma into a Degree

Many universities across Canada and abroad will provide credit recognition for your diploma studies at Loyalist College. The following is a list of agreements that are currently in place. There are many more options, and new agreements are added annually.

Experiential Learning

Classroom instruction uses a wide range of dynamic tools and techniques:

Learn through case studies and competitive simulations.
Create and deliver executive-style presentations.
Refine your rapport-building and selling techniques with role-playing exercises that are videotaped and critiqued.
Gain experience with cutting-edge customer relationship management (CRM) software – an essential business tool to manage sales territories and prospective clients.
Prepare for success with simulated job interviews conducted by managers from the business community.
Develop a professional portfolio in any format from a web page to an audio commercial.
Get a feel for different industries during six full-day job shadow placements.
Past job shadows include Boston Pizza’s marketing office, Ontario Hockey League, The FAN 590 radio station, ALDO’s head office, Canarm Ltd. and the Ottawa Senators.
Past placements include integrated Displays, Cimco Refrigeration, Canarm Ltd., Findlay Foods, Trenton Golden Hawks, Division 9, Shnier, and Weston Premium Woods, to name a few.

Outstanding Faculty Make the Difference

Faculty with extensive sales and marketing experience share their insights based on today’s job realities.
Teachers take the time to understand each student’s goals and use their personal network of contacts to help them find a job they’ll love.
Faculty have a wide network of contacts with potential employers such as Columbia Sportswear and East Side Mario’s.
Local business advisors work with faculty to continually update the program.