Longwood University
Bachelor of Science in Business Management (Marketing)

Farmville, USA

DEGREE TYPE

BSc

DURATION

LANGUAGES

English

PACE

APPLICATION DEADLINE

EARLIEST START DATE

STUDY FORMAT

On-Campus

Key Summary

About: The Bachelor of Science in Business Management (Marketing) provides a comprehensive understanding of business principles with a focus on marketing strategies. Students engage in practical learning experiences, develop key skills in market analysis, and explore consumer behavior. The program encourages critical thinking and innovation in marketing practices.

Career Outcomes: Graduates can pursue various career paths, including marketing manager, brand strategist, market research analyst, and sales manager. The degree equips students to excel in roles related to marketing communication, digital marketing, and business development.

One major, many combinations. Longwood University College of Business and Economics is an accredited member of AACSB International – The Association to Advance Collegiate Schools of Business. This degree provides you with a broad knowledge base, refined to your specific interests.

By graduation, you'll be prepared to compete with the best for full-time employment or graduate school.

Our students must be formally admitted to the College of Business & Economics before they may declare a Business Administration or Economics major or minor, or register for upper division business and economics courses.

What You'll Study

MARKETING

The primary objective of every business operation is to market its products or services profitably in the global marketplace. You'll learn the theory behind successful marketing strategies and get hands-on experience through real-world projects such as new product development, market research and promotion strategy. Enter the workforce prepared for managerial positions in advertising, buying, selling, logistics, product management, international marketing, and marketing research.

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