Lithuania Business College
Course: Tourism and Entertainment Business Industry

Klaipeda, Lithuania

DEGREE TYPE

Course

DURATION

3 years

LANGUAGES

English

PACE

Full time

APPLICATION DEADLINE

EARLIEST START DATE

STUDY FORMAT

On-Campus

Key Summary

About: The Tourism and Entertainment Business Industry course at Lithuania Business College trains professionals for Lithuanian and European labor markets. Specializations: Travel and excursion management, Spa and wellness tourism management, and Event management. The programme builds professional and key competencies–managerial skills, critical assessment, problem-solving, applied research–and skills in operations, customer service, marketing. Graduates can pursue lifelong learning or credit transfer to university programmes.

Career Outcomes: Graduates can work as tourism information specialists, excursion and museum guides, travel agency consultants, accommodation and catering managers, event organisers, leisure and spa managers, or entrepreneurs. They can enter master's studies after fulfilling additional requirements.

Travel and excursion management | Spa and wellness tourism management | Event management

The Tourism and Entertainment Business Industry study program aims to train qualified professionals capable of researching, analyzing the tourism and entertainment business environment and adapting to the changing business environment, modern labor market requirements, establishing and managing tourism, entertainment, and wellness services companies, making innovative decisions, increasing competitive advantage, and developing and organizing targeted service packages.

The study program focuses not only on the development of professional special competencies but also on the broad development of key competencies, values, responding to the current tourism and entertainment sector specialist, managerial competencies, based on knowledge transfer and analysis, critical assessment, problem-solving, the application of innovative measures.

Specializations Possible

Management of travel and excursions - Organizes tours, excursions that meet the needs of modern tourists, book and sell tours organized and individual tourism services.
Event management - Organizes different types of events, plans the activities of event companies.
Management of SPA and wellness tourism - Organizes and manages sales of products of wellness, spa, and sports club business.

Study volume in credits and form (duration in years): 180 credits, full-time (3 years)

General subjects (15 credits):

Psychology of communication
Second foreign language (Russian)
Application of smart technologies

Study field subjects:

Systems of document management Basics of tourism Foreign language (English) Fundamentals of management Marketing of business of tourism and entertainment Sustainable tourism Arranging of accommodation and food provision Innovation and digitization in tourism Business planning and business start-up Company finance and accounting	Business law of tourism Basics of event organization Systems of ticket Planning and organization of travel Technical service of event Resources of Lithuanian tourism and basics of geography Methodology of preparation of excursion and rhetoric of a guide Professional and intercultural communication Methodology of research Research of business of tourism and entertainment

Subjects of specialization of management of travel and excursions (15 credits):

Fundamentals of Lithuanian culture and history
Fundamentals of the development of the world and Lithuanian architecture and art
Arrangement of inbound and outbound tourism

Subjects of specialization of event management (15 credits):

Health tourism
Organization of amusement parks and sports clubs
Organization of SPA and wellness facilities

Subjects of management of Spa and wellness tourism (15 credits):

Organization of sports events
Organization of conferences and business events
Organization of entertainment and leisure activities

Elective Subjects (9 credits)

Coursework (3 credits)

Final work preparation (9 credits)

Practices (30 credits)

Cognitive Practice of Tourism
The cognitive practice of accommodation and catering
Practice of entertainment
Professional Practice - performed in a company

In order for college graduates to find successful employment and remain competitive in the labor market, practical training predominates in the program. Internships are performed in successfully operating Lithuanian tourism and event business companies. Social partners of this program: Hotel Amberton Klaipeda, Smiltyne Yacht Club, Center of Klaipeda Tourism and Culture Information, Klaipeda Center of Region Tourism Information, Ltd Amadeus Lietuva, Linksmas Lagaminas, and others. Students also have excellent opportunities to study and perform internships in foreign HEI through exchange programs.

After graduating from the studies, a person:

Applies the most up-to-date theoretical knowledge of the fundamentals of business, tourism, hotels, and entertainment and sightseeing, based on new fundamental and applied research and concepts and principles, to the business of tourism and entertainment businesses.
Ability to master and apply information technology in the tourism and hotel market and use the correct terminology in his professional language.
Analyzes, evaluates, and coordinates processes, strategies, and tactics in the tourism and entertainment market to plan and market services and products as effectively as possible.
Knows the diversity of business organization forms, the general procedure of establishment of the Republic of Lithuania, requirements of labor, civil and commercial law, methods of accounting and management of financial and other resources, principles and forms of business development in foreign markets.
Ability to collect, analyze, process data, and interpret the results obtained to solve specific professional problems.
Utilizes the capabilities of information technology systems and databases, plans and conducts market research, prepares a market research report, and provides the information needed to make management decisions.
Plans the activities of the tourism company, organizes the activities of the tourism company according to the spheres of tourism activity, ensures the quality of the activity of the tourism company.
Ability to set up a tourism company and prepare its business plan, plan its activities according to the set goals, adjust the activities according to the analysis of the results obtained.
Organizes tourism information provision, company marketing program.
Develops tourism and leisure and entertainment business services products.
Fluently and persuasively expresses their thoughts orally and in writing, communicates effectively and tolerantly with professionals and others in a professional environment in Lithuanian and foreign languages.
Works in team projects, solves professional tasks, takes responsibility for the quality of his / her own and subordinate employees' activities.
Independently develop professional and personal skills, demonstrating responsibility for the impact of their activities and outcomes, and applying professional skills effectively and ethically in a multicultural environment.